Copywriter – creative B2B marketing agency

Location
Central London
Salary
£28k to £30k p/a depending on experience
Posted
14 Aug 2020
Closes
14 Sep 2020
Ref
MD732061
Discipline
Marketing
Specialism
Copywriting, Digital
Sector
B2B, Technology
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

We have a new opening for an experienced and talented content writer to join an award-winning marketing agency in central London.

The agency
Our client is a creative agency who concentrate on branding, lead-gen and ABM. Specialists in B2B marketing, their expertise is prized by complex businesses requiring simple solutions. With a client base that spans several industries, they focus on tech companies seeking transformational growth.

They’re small, vibrant and fast-paced. With a culture built on trust, they give you freedom to do your job and incentivise you to do it well. They have a healthy approach to work-life balance, offering flexibility and expecting dedication when needed.

Given the current situation, the role will initially be remote. Ultimately, though, this is office-based. As an agency enjoying quick growth, they want to nurture a healthy culture, built on close relationships and collaboration.

The role
Working across the portfolio, your job is to take complex topics and create compelling content that’s engaging, accessible and on brand.

You know the formats – blog posts, whitepapers, web copy, sales brochures and emails, among others. Search optimised, with clear, structured messaging. Your copy will engage prospects, generate leads and expand your clients’ digital presence. 

Your work will create genuine thought leadership, advancing the debate on niche subjects and finding unique angles to make your point. You’ll take a journalistic approach, researching subjects and presenting them clearly in the brand’s tone of voice.

With a B2B technology focus, the role covers products, markets and trends. Data, analytics, cyber security… you get the point. It’s tech heavy, but broad and interesting.

Who are you?
To start with, you’re already a proven content writer. This isn’t entry level, and the salary reflects that. We’ll want to see examples of your work, including plenty from the B2B tech sector.

Coming into a busy, fast-paced agency, you’ll be in the deep end from day one. That’s not to say there isn’t room to learn. Our client invests in their people, with training budgets and individual development plans. But, to continue the analogy, you’ll already be a competent swimmer.

You’ll be creative, curious and able to weave insight into your work. Answers won’t be neatly wrapped, waiting for you. You’ll come up with the ideas and carry out the research to keep content relevant, insightful and engaging.

Writing for senior leadership audiences, often working directly with the client, you’ll need to receive and learn from feedback – good and bad.

Accuracy and an eye for detail are integral to the role. Your output must be professional, whether written from scratch or wrestling someone else’s work into a coherent shape.

Added to this, you’ll work quickly, be both reactive and proactive and you’ll be a stickler for deadlines.

Get in touch
If this sounds like you, get in touch with me, Mark Davies, by applying below.

Our client is offering up to £30k (plus some great perks and benefits) for the right person.

Similar jobs

Similar jobs