Saas Marketing Manager

£40000 - £60000 per annum
09 Sep 2020
09 Oct 2020
Caroline Simmonds
B2B, Technology
Business Type
Brand / In-house
Contract Type

Standalone Marketing Manager with B2B Saas experience required for a high-growth start-up with global client base.

Saas Marketing Manager - £40,000-£60,000 - North East Wales

My client are a high growth tech start-up operating in the HR space. They are looking for a Marketing Manager to build a distinctive brand and a scalable model around saas marketing.

As Marketing Manager you will own the marketing function with potential to build a team in the future. You will build marketing capability to support the growth of the company and be data-driven around marketing strategy. You will be comfortable across the marketing mix (strategic and hands-on) with experience of marketing automation using Hubspot or similar. Key areas of responsibility include:

- Create a compelling, differentiated & distinctive B2B brand
- Direct further development of website - and monitor all website metrics
- Influence product development from the point of view of market differentiation
- Own pricing strategy
- Plan, measure & iterate a marketing strategy that delivers high ROI
- Understand the market segments and prioritise for proactive and reactive marketing
- Further build the CRM system (Hubspot) including automated workflows
- Define marketing metrics, reporting and the way these are tracked efficiently
- Build an in-house marketing team
- Create a content engine for regular, high quality content - both for influencing potential clients and for the mechanics of SEO
- Integrate marketing with sales & customer success

- experience marketing Saas products to a B2B audience
- be comfortable across the mix, both strategic and hands-on
- a strategic mindset and ability to bring new ideas to the table
- be data-driven around marketing strategy
- experience developing a scalable marketing model using marketing automation
- experience building a brand

Apply now!

Saas Marketing Manager - £40,000-£60,000 - North East Wales

If this role isn't what you are looking for, don't worry. At Stopgap we cover a wider range of freelance and permanent positions, with specialist industry sector teams. As you can imagine, due to the current situation and Covid-19 we are dealing with less live jobs than usual, but it is still worth checking our website for all our latest jobs and signing up for alerts so you are the first to know about a new opportunity.

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