Stopgap

Saas Marketing Manager

Recruiter
Stopgap
Location
Wales
Salary
£40000 - £60000 per annum
Posted
07 Oct 2020
Closes
26 Oct 2020
Ref
CJS-094551
Contact
Caroline Simmonds
Discipline
Marketing
Sector
B2B, Technology
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Standalone Marketing Manager with B2B Saas experience required for a high-growth start-up with global client base.

Saas Marketing Manager - £40,000-£60,000 - North East Wales

THE COMPANY
My client are a high growth tech start-up operating in the HR space. They are looking for a Marketing Manager to build a distinctive brand and a scalable model around saas marketing.

THE ROLE
As Marketing Manager you will own the marketing function with potential to build a team in the future. You will build marketing capability to support the growth of the company and be data-driven around marketing strategy. You will be comfortable across the marketing mix (strategic and hands-on) with experience of marketing automation using Hubspot or similar. Key areas of responsibility include:

- Create a compelling, differentiated & distinctive B2B brand
- Direct further development of website - and monitor all website metrics
- Influence product development from the point of view of market differentiation
- Own pricing strategy
- Plan, measure & iterate a marketing strategy that delivers high ROI
- Understand the market segments and prioritise for proactive and reactive marketing
- Further build the CRM system (Hubspot) including automated workflows
- Define marketing metrics, reporting and the way these are tracked efficiently
- Build an in-house marketing team
- Create a content engine for regular, high quality content - both for influencing potential clients and for the mechanics of SEO
- Integrate marketing with sales & customer success

You MUST HAVE
- experience marketing Saas products to a B2B audience
- be comfortable across the mix, both strategic and hands-on
- a strategic mindset and ability to bring new ideas to the table
- be data-driven around marketing strategy
- experience developing a scalable marketing model using marketing automation
- experience building a brand

Apply now!

Saas Marketing Manager - £40,000-£60,000 - North East Wales

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