Head of Content and Video

Location
East Sussex, Hove
Salary
£40000 - £50000 per annum
Posted
15 Dec 2020
Closes
14 Jan 2021
Ref
RFED32150
Contact
Rachael Francis
Discipline
Creative
Specialism
Digital
Sector
B2B
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Our client based in East Sussex are an Exhibition and Events company is looking for a Head of Content and Web.

This is a newly created role in which you will be responsible for the website portfolio and all content marketing initiatives including managing a small team of content creators and website contributors.

Key Areas of Responsibility:

  • Lead the strategy of our "domain matrix" to suit modern business needs.
  • Set the overall strategy of our sites including clear objectives and key results (or KPIs).
  • Set the development schedules (with Event Tech team and external developers) and action these.
  • Work with the internal team of CMS (Drupal) contributors including the Senior Publications Manager, content creators, designers and marketers to ensure timely updates to all sites.
  • Work with the Event Tech team on the development of customer portals and their interface with the public-facing websites.
  • Recommend and implement a comprehensive SEO (organic and technical), web optimization and conversion strategy (with support of digital marketers).
  • Contribute to the future "digital transformation" journey including virtual events, networking initiatives and commercial development opportunities.
  • Explore and recommend tech partners for the websites to meet key objectives such as increased personalization or building digital connections.
  • Recommend and implement revenue-generating projects for our web estate.
  • Report regularly data and insights from our digital portfolio.

Requirements

  • Experience in managing change projects.
  • Experience in online events or networking platforms or technology.
  • Experience with marketing automation tools e.g. Hubspot.
  • Experience of using DAM systems.
  • Experience in designing content for mobile interfaces.
  • Experience with UI/UX.
  • A knowledge of (or interest in) the business events or travel industry.
  • Working with commercial or advertising teams to monetize digital assets.
  • Publishing/ media experience.

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.

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