Digital Strategist
6 days left
- Recruiter
- Major Players
- Location
- London
- Salary
- £300.00 - £420 per day
- Posted
- 12 Feb 2021
- Closes
- 12 Mar 2021
- Ref
- 135428
- Contact
- Emma Stephenson
- Discipline
- Marketing
- Specialism
- Planning & Strategy
- Sector
- Health
- Business Type
- Agency
- Seniority
- Specialist / Consultant
- Contract Type
- Freelance / Contract
- Hours
- Full-Time

Major Players are looking for an experienced Digital Strategist to work within a specialist pharma/health marketing agency to support on analysis/research, strategy and brand deliverables including messaging for a 6 week contract starting immediately.
Analysis:
- Discovery and research against project objectives, including:
- User / audience needs assessments and creating personas
- Competitive analysis
- Undertaking research: constructing surveys and conducting interviews
- Able to synthesise multiple sources of research into findings presentations
- Competitive analysis research and creating/presenting findings decks
Strategy:
- Synthesis and strategic planning:
- Brand strategy (leveraging existing rather than creating from scratch)
- Omnichannel engagement planning
- Paid social strategy experience desired
- Measurement and KPI setting
Brand deliverables incl messaging:
- Formalising strategy into tools:
- Communications framework against customer journey
- Messaging grid
- Strategic narratives/value propositions
- Creative briefs
About you:
- A strategist with digital experience
- Pharma/healthcare experience is a bonus but not essential
- Available immediately
If this sounds like you please get in touch with your CV to emma.stephenson@majorplayers.co.uk