Digital Strategist

Recruiter
Major Players
Location
London
Salary
£300.00 - £420 per day
Posted
12 Feb 2021
Closes
12 Mar 2021
Ref
135428
Contact
Emma Stephenson
Discipline
Marketing
Specialism
Planning & Strategy
Sector
Health
Business Type
Agency
Contract Type
Freelance / Contract
Hours
Full-Time

Major Players are looking for an experienced Digital Strategist to work within a specialist pharma/health marketing agency to support on analysis/research, strategy and brand deliverables including messaging for a 6 week contract starting immediately.

Analysis:

  • Discovery and research against project objectives, including:
  • User / audience needs assessments and creating personas
  • Competitive analysis
  • Undertaking research: constructing surveys and conducting interviews
  • Able to synthesise multiple sources of research into findings presentations
  • Competitive analysis research and creating/presenting findings decks

Strategy:

  • Synthesis and strategic planning:
  • Brand strategy (leveraging existing rather than creating from scratch)
  • Omnichannel engagement planning
  • Paid social strategy experience desired
  • Measurement and KPI setting

Brand deliverables incl messaging:

  • Formalising strategy into tools:
  • Communications framework against customer journey
  • Messaging grid
  • Strategic narratives/value propositions
  • Creative briefs

About you:

  • A strategist with digital experience
  • Pharma/healthcare experience is a bonus but not essential
  • Available immediately

If this sounds like you please get in touch with your CV to emma.stephenson@majorplayers.co.uk

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