Digital Content & Creative Executive

Location
Hertfordshire
Salary
£25000 - £27000 per annum
Posted
15 Feb 2021
Closes
15 Mar 2021
Ref
EDL138296
Contact
Evie Darroux
Discipline
Marketing
Sector
B2B, B2C, Retail
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

We have an exciting opportunity for a Digital Content & Creative Executive to join a leading global luxury retail brand who specialise is developing innovative eyewear products. They currently have a new position for a Digital Content Executive to join their marketing team.

OUTLINE OF ROLE

  • To create and implement digital marketing content for their customers
  • Support with all websites and social media channels, from content creation through to execution
  • Build premium reputation online with customers (B2B) and consumers (B2C) to develop brand awareness and attract new business within the optical industry.
  • Display an advanced knowledge of different digital platforms and demonstrate a confident and innovative approach to creative design

DUTIES AND RESPONSIBILITIES

  • Support the marketing and wider teams with the development and execution of all digital marketing initiatives
  • Input on ideas and planning of the digital marketing strategy and campaigns
  • Coordinate social media platforms, including the launch of new channels
  • Coordinate and update content on the website
  • Coordinate and update content for Apps
  • Be responsible for maintaining the digital presence with the curation of content calendars
  • Coordinate digital content for customers by developing digital campaigns and ready-to-use content and assets
  • Create and design innovative (and sometimes interactive) digital content, including video
  • Capture video content at events and Customer premises when required
  • Input and support wider marketing strategies as required, such as proofreading and mail-outs
  • Create and coordinate content for Linkedin platforms
  • Coordinate the launch and maintain eLearning platform
  • Be responsible for tracking digital performance and providing insight into analytics
  • Ensure projects and tasks are completed on time and within budget
  • Adhere to brand guidelines and approval processes
  • Ad-hoc support on events, campaigns and POS
  • Raise PO's as required and supporting on other administrative tasks within the marketing team

EXPERIENCE/KNOWLEDGE REQUIRED

  • 2yrs+ experience of digital content creation, including film/video experience
  • Some copywriting skills
  • Advanced with using all Adobe systems (e.g. Adobe Creative Suite/Cloud including Illustrator, InDesign, Photoshop)
  • Experience in filming and editing (e.g. Adobe Premiere or other preferred software and a sound ability to capture video footage)
  • Advanced understanding of social media platforms and functions (must include LinkedIn, Facebook, Instagram and Twitter)
  • Experience of using data analytics to collect, measure and analyse (e.g. Google Analytics)
  • Passionate about UX design and content design principles
  • Experience in website development and CMS (Wordpress)
  • Experience with SEO and SEM is preferable
  • Hold a Digital Marketing or Design Degree, or related
  • Intermediate/advanced - Microsoft Office software including Word, Powerpoint, Excel
  • Conversant with Gmail and Google Documents
  • Ability to work within a small team, with staff at all levels and with partner organisations and clients
  • Excellent eye for content, creative and aesthetics
  • Excellent written and verbal communication skills
  • Ability to balance priorities to meet tight deadlines and complete projects
  • Self-motivated, ability to show initiative and develop creative solutions
  • Ability to build & maintain effective working relationships

Please send CV with any supporting portfolio links stating your salary expectations.

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.

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