Marketing Executive

Location
Buckinghamshire, Milton Keynes
Salary
£25000 - £27000 per annum
Posted
17 Feb 2021
Closes
17 Mar 2021
Ref
Mj1111190
Contact
Megan Johnson
Discipline
Creative
Specialism
Design
Sector
B2B
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

Perm
Based in Milton Keynes
Seeking a salary of £27k

Our client based in Milton Keynes is currently recruiting for a Digital Content Executive to join the team on a permanent basis. You will support with all websites and social media channels, from content creation through to execution. You will build premium reputation online with customers (B2B) and consumers (B2C) to drive brand awareness and attract new business within the optical industry.

DUTIES AND RESPONSIBILITIES
* Support the marketing and EPS teams with the development and execution of all digital marketing and training initiatives
* Input on ideas and planning of the digital marketing strategy and campaigns
* Develop digital voice in line with the company values
* Coordinate social media platforms, including the launch of new channels
* Create and coordinate content for Linkedin platforms
* Coordinate the launch and maintain eLearning platform
* Coordinate and update content on the website
* Coordinate and update content for Apps
* Be responsible for maintaining the digital presence with the curation of content calendars
* Coordinate digital content for customers by developing digital campaigns and ready-to-use content and assets
* Show initiative in developing new ideas and content
* Create and design innovative (and sometimes interactive) digital content, including video
* Capture video content at events and Customer premises when required
* Input and support wider marketing strategies as required, such as proofreading and mail-outs
* Stay informed of digital developments and trends
* Protect and monitor digital footprint, ensuring brand guidelines are respected.
* Be responsible for tracking digital performance and providing insight into analytics
* Ensure projects and tasks are completed on time and within budget
* Adhere to brand guidelines and approval processes
* Ad-hoc support on events, campaigns and POS

EXPERIENCE/KNOWLEDGE
* Experience in filming and editing (e.g. Adobe Premiere or other preferred software and a sound ability to capture video footage)
* Knowledge and interest in digital marketing
* Passionate about UX design and content design principles
* Experience in website development and CMS (Wordpress)
* Experience with SEO and SEM is preferable
* Experience of using data analytics to collect, measure and analyse (e.g. Google Analytics)
* Advanced understanding of social media platforms and functions (must include LinkedIn, Facebook, Instagram and Twitter)

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.

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