Social Media Manager - Digital Brand Agency

Location
London (City of), London (Greater)
Salary
£28k - £34k based on experience plus benefits
Posted
26 Feb 2021
Closes
26 Mar 2021
Discipline
Marketing
Sector
B2B, Retail, Sport
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Are you an experienced conceptual and strategic Social Media Manager who has a passion for connecting brands and customers?    Do you enjoy creating award-winning content that is based on customer insights and data enabling you to engage with customers in exceptional ways?  Social listening and the ability to use analytics tools is key.

If yes, we have an opportunity for you to join a Digital Brand Agency with offices in London and Belfast where you will have the opportunity to work across multiple clients and industries including Sport, Education, Energy, and B2B.

The role works closely with clients and other stakeholders (including influencers) and with the in-house creative and paid media teams.

KEY RESPONSIBILITIES

  • Develop campaigns - identifying objectives, developing strategy, research and planning
  • Conduct audience research including behaviours and preferences
  • Conduct content audits and research, including trends and competitor assessment
  • Craft creative and inspiring content strategies and calendars that align with clients’ business goals
  • Oversee junior executives in content production, posting, research, audits and more
  • Schedule and post social media content through Hootsuite (or otherwise)
  • Create social media profile content (e.g. headline imagery, business info, etc.)
  • Work closely with the paid media team to schedule and set up paid campaigns using A/B testing, granular targeting and planner tools to inform budget weighting and approach
  • Ensure best practice is followed across Facebook, Instagram, Twitter, LinkedIn and more in all instances
  • Monitor, analyse and report on the performance of content using analytics software and social listening tools, and then use those learnings to make content recommendations
  • Post campaign reporting - develop an engaging reporting template which brings the data to life and delivers actionable insights
  • Operate within a stringent tracking process, including implementing UTM tracking
  • Utilise the latest social technologies, trends, tools and applications
  • Manage commercial aspects of social projects - scoping work, costing requirements, managing team productivity and ensuring profitability
  • Manage social budgets, invoices and reconciliation through our finance system
  • Work with the broader internal team to build business cases, pitches and proposals for new projects

REQUIREMENTS

  • Minimum 3+ years' experience in a social media role in an agency or in-house
  • Confident individual who can meet, exceed and manage client expectations
  • Experience in delivering social media campaigns across multiple platforms
  • Experience in setting up social channels for brands, building and growing a following and creating compelling content to keep the audience engaged
  • Excellent attention to detail
  • Excellent Presentation skills - able to present in person or via zoom and inspire confidence
  • Capability to manage client budgets and financial planning
  • Experienced in using social media analytics and listening tools
  • Capability to show social media success against identified KPI's
  • Process orientated and driven to achieve continuous improvement
  • Solid computer literacy (Word, PowerPoint, Excel)
  • Bachelor's degree or other tertiary qualification (desirable)
  • Facebook Blueprint qualification (desirable)

In return for your skills and experience our client is offering a competitive salary £ 28 – 34k plus benefits.  The role is WFH for now and can be London or Belfast based

To be considered, please do submit your CV to me, Ivy Farrell, by selecting the Apply button.

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