Stopgap

Content & Brand Lead

Recruiter
Stopgap
Location
Surrey
Salary
£50000 - £55000 per annum
Posted
03 Mar 2021
Closes
08 Mar 2021
Ref
CJS-094939
Discipline
Marketing
Specialism
Content Management
Sector
Retail
Business Type
Brand / In-house
Seniority
Senior Manager
Contract Type
Permanent
Hours
Full-Time

Content and Brand Lead - Up To £55,000 - Surrey

Content expert needed to own, develop and distribute content that drives brand awareness, engagement and conversion.

THE COMPANY
My client are a market leader in consumer goods who manufacture their products in the UK! They also have a B2B arm. As Content and Brand Lead you will develop engaging content to inform the customer's decision making to optimise their path to conversion.

THE ROLE
You will be an expert in all things related to content and channel optimisation from brand consistency, segmentation, through to analytics and meaningful measurement. Key responsibilities include
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience across all content channels including online, social media, email, point of purchase, mobile, video, print and in-person
- Collaborating cross functionally to develop and deliver an effective full-funnell content marketing strategy
- Developing and managing an Editorial/content calendar which also integrates PR
- Champion and develop the overall brand and feel, including the evolution of Brand guidelines/ToV, brand vision, core messaging and the overall value proposition
- Integration of content programs with brand campaigns to drive brand through to demand
- Development of core assets & content to support successful demand and lead generation/nurture activity across direct and indirect channels

YOU
You MUST HAVE
- experience of producing content/editorial calendar and results-orientated content (digital as well as some offline content), with an obsession around delivering engaging materials and overall customer value)
- a self-starter who is confident to take on a lead role, which will require shaping and developing
- commercially focused - able to think strategically and understand how activity will support delivering monthly KPI/targets
- understanding of the main social channels and which content/approach works for each
- successful delivery of ABM, personalised content or persona-based content would be ideal

Apply now!

Content and Brand Lead - Up To £55,000 - Surrey

If this role isn't what you are looking for, don't worry. At Stopgap we cover a wider range of freelance and permanent positions, with specialist industry sector teams. As you can imagine, due to the current situation and Covid-19 we are dealing with less live jobs than usual, but it is still worth checking our website for all our latest jobs and signing up for alerts so you are the first to know about a new opportunity.

 

Marketing, Digital and Creative Recruitment - The Stopgap Way.

 

 

Similar jobs

Similar jobs