Brand Planner

London (Greater)
£42,217 per annum
30 Mar 2021
12 Apr 2021
Brand Management
Business Type
Brand / In-house
Contract Type

Brand Planner

£42,217 per annum

Plan International UK is a global children’s charity. We strive to advance children’s rights and equality for girls all over the world. 

Working together with children, young people, our supporters and partners, we're tackling the root causes of gender inequality and child poverty, and we are now active in more than 70 countries worldwide.

We are recruiting for a Brand Planner to join the organisation’s newly created Brand and Digital Engagement Unit, which is responsible for delivering the brand and digital engagement strategy, setting the direction for public engagement across the organisation and working with fundraisers to tell a powerful, consistent brand story. Working with specialist digital, content, and marketing colleagues in the Unit, as well as staff across the organisation, the Brand Planner will support the delivery of our key business goals and communications priorities across brand building, influencing and fundraising.

You will be responsible for providing expert brand leadership to teams across the organisation, helping Plan International UK understand and articulate its unique brand proposition, values and core messages, and the audiences we need to reach to achieve impact.

You will manage cross-organisational communications planning, developing effective processes to review, plan and prioritise activities, events and messages from across the organisation to create integrated communications calendars and messaging frameworks, and manage insight-led integrated marketing strategies that reach and engage our target audiences.

We are looking for an experienced brand strategist with proven success in planning and delivering multi-channel marketing campaigns, stewarding high profile brands and implementing brand planning processes. You will also have the following:

  • Experience of planning and implementing brand strategies
  • Knowledge of brand and communications planning processes
  • Significant experience of using data and insights to inform brand planning, and knowledge of a range of reporting and measurement tools
  • Experience of working with a matrix of channel specialists to coordinate and align outputs
  • Excellent knowledge of audience research, analysis and segmentation tools and processes
  • Exceptional inter-personal and consultative skills
  • Experience of working with multiple stakeholders with a proven ability to work collaboratively to influence, negotiate and secure buy-in

The deadline for applications is 9:00am on Monday 12 April 2021

Interviews will take place on Wednesday 21 April 2021

We are committed to the safeguarding and protection of children, young people and adults in our work.  We, therefore, apply rigorous recruitment and selection processes to ensure that only those who are suitable are recruited to work for us. Accordingly, appointment to all our roles is subject to a range of vetting checks. A criminal record will not necessarily bar you from working for us; this will depend on the circumstances of any offences

Plan International UK is committed to being an inclusive employer and we welcome applications from candidates from all backgrounds.

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