Senior Digital Content Manager

The FA
London, Wembley
30 Mar 2021
29 Apr 2021
The Football Association
Content Management
Business Type
Brand / In-house
Senior Manager
Contract Type

The Football Association (The FA) is the governing body of football in England. We are responsible for promoting and developing the game at all levels; from grass roots through to the professional game, The FA Cup and the England International teams, and has two core assets: Wembley Stadium and St George's Park.

The Role

Lead the FA's owned and operated digital team across England and competition brands. Oversee the direction of day-to-day output, creativity, planning and accountability in order to grow our channels and reputation both within and outside of The FA, in line with the Commercial and Marketing strategy.

Key Accountabilities

  • Leading the team of direct reports, including performance and career development with regular 1:1s, quarterly performance check-ins and development of performance development plans
  • Part of Content department's leadership team, shaping and supporting overall strategy, culture and departmental processes
  • Devise brand-specific content strategies that support best-in-class output across domestic and international
  • Overseeing day-to-day content, setting and improving standards, driving creativity and ensuring strong planning across the team, including visibility for key stakeholders
  • Play a key role in developing internal relationships, enabling other sections of the organisation to realise B2C and B2B content propositions
  • Play a key role to champion the use of data to inform the day-to-day content strategy and overall direction
  • Managing key external relationships, including core agencies, technical suppliers, social media platforms, etc
  • Drive innovation and content execution at significant competition events and international tournaments
  • Contribute to the success of campaign executions across commercial and broadcast partners

What we are looking for

Essential Skills


  • Evidence of consistent high-quality output and driving standards across B2C and B2B/B2B2C
  • Ability to translate brand plans into actionable content plans
  • Strategic thinking
  • Content planning
  • Creation of tone of voice/style documents
  • Strong stakeholder communication and collaboration (internal and external)
  • Execution of marketing campaigns, brand activations and data acquisition


  • Minimum five-years' experience working in a similar role
  • Line management of a small or mid-sized team (objectives setting/career development support)
  • Managed a range of agencies and vendors
  • Calm under pressure
  • Commercially minded
  • Developed owned and operated content strategies for largescale channels (domestic and international)

Technical Skills

  • Expertise producing highly engaging social media, website, print and video content across all channels
  • Strong project management and organisation skills
  • Excellent multimedia editorial skills across social media and website functions
  • Strong planning and organisational skills
  • Highly creative
  • Passionate about content and standards

Desirable Skills


  • Strong understanding of the sports industry
  • A broad understanding and appreciation of various content forms (lifestyle, technology, entertainment, etc.)
  • Willingness to innovate and embrace new technology
  • An interest in both men's and women's sport

Technical Skills

  • Worked with Sitecore or comparable content management systems
  • Use of cloud-based video editing & live production tools (e.g. Grabyo)

What we can offer you

  • An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
  • Attractive benefits and a competitive salary for the right candidate.

The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this within the application process.

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