PR & Events Manager

The Smiley Company
London (Central)
31 Mar 2021
30 Apr 2021
Business Type
Brand / In-house
Contract Type


As one of the world's top 100 licensors, award-winning The Smiley Company works with over 460 licensees and best-of-class retailer partners globally, to launch the iconic Smiley and Newmoji brands across fashion, home and entertainment sectors. We are a collective of fun-loving people with a passion for creating and storytelling. As part of our commitment to diversity, we cultivate a workplace of learning and inclusiveness. For nearly 50 years, Smiley has shaped the way sharing optimism and happiness, expressing itself through iconic and creative products. With a commitment to create a happier, more equal and sustainable world, The Smiley Company also funds philanthropic non-profits the Smiley Movement, a matchmaker for good, and the Charity Film Awards, the World's biggest campaign for charity and caused-based films, driving donations, views, media coverage and celebrity engagement. Today, Smiley has become more than just an icon, a brand and a lifestyle, reminding people just how powerful a smile can be.


The Marketing Department is a central hub of the Smiley business and has both a trade and consumer facing function. We are a small, dedicated team doing big things - positivity, agility and adaptability are critical for this fast-paced role. The newly created position of PR & Events Manager will work to support the Head of Marketing in implementing the Marketing Strategy and responsible for executing the messaging for The Smiley Company’s core business as well as its non-profit arms: Smiley Movement and the Charity Film Awards.


  • Writing, distributing and achieving on going and additional press coverage
  • Liaising day to day with the sales and marketing teams as well as category managers to support product releases in a timely and strategic manner
  • Writing press releases and e-bulletins
  • Providing copy for newsletters, look books and all printed brand promotional materials
  • Liaising with all International PR agencies and coordinating their product launches
  • Planning, developing and implementing PR strategies
  • Networking with fashion lifestyle trade press, consumer press and stylists
  • Researching and maintaining media lists and editorial calendars
  • Relationship building and networking with clients, celebrities, artists, media and stakeholders
  • Providing editorial content for all brand social media platforms
  • Monitoring and evaluating all media coverage
  • Regularly pitching news stories across a variety of different product categories to fashion lifestyle media
  • Co-ordinating all product mailings and press requests on a daily basis
  • Maintaining and nurturing relationships with key media
  • Collating and analysing media coverage
  • Compiling monthly reports
  • Arranging artist and celebrity product placements


  • Manage events for Charity Film Awards and Smiley Talks as part of our Smiley Movement activities including scheduling, invites, event management, etc
  • Manage communication between Smiley Movement and its members across all channels (FB/IG/TW/LI/ Mail Chimp & hello@ inbox)- invites, reminders, thank you’s, etc


  • At least 2 years’ experience, ideally in an agency environment
  • Able to manage multiple projects and prioritise in a fast-moving environment with multiple stakeholders
  • Written English to a native level
  • Good writing skills
  • Creativity and flair
  • Flexibility, positivity and enthusiasm

* Post Covid, can work in an office based in London

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