HEAD OF SOCIAL

Location
South London
Salary
45k
Posted
19 Apr 2021
Closes
19 May 2021
Ref
CJ3
Discipline
Marketing
Sector
B2B, B2C, Retail
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Head of Social

Our client is an award-winning, independent agency who specialise in place making, branding & marketing, with over 25 years experience in helping to make places commercially and socially successful.

They have branded and marketed some of the UK’s best residential, retail, leisure and commercial places. Their ultimate aim is to raise development value through correct positioning and stand-out campaigns.

They are ready for a leader who will be responsible for steering the growth of our social media and content service areas, looking to use sophisticated approaches to create an impact for their clients and keep pace with an ever-changing digital marketing sector. The right person will want to go on a growth journey, bringing with them bags of channel strategy and creative production experience.

The role will oversee our B2B and B2C clients’ social media and digital content marketing strategies, applying strategic thinking, creative direction and innovation to elevate our output and support their service area teams. You will also have a handle on the operational aspects social media and content services, helping manage new business, budgeting, client profitability and – ultimately – growth across these key areas of the business.

This is a brand new position for someone to make their own, working closely with the directors, client services teams and design, video & web teams to create cutting-edge digital marketing programmes for their clients.

Content strategy and planning

  • Develop market-leading social media and content strategies for large-scale B2B and B2C brands.

  • Work closely with service area teams to ensure social media and content plans are aligned with their clients’ goals.

  • Constantly identify opportunities to create best-in-class, award-winning social media and

    content campaigns.

  • Utilise a variation of channels to achieve their goals, including organic and paid social, in addition to other tactical, innovative content delivery method.

  • Have an eye for industry insight and use it help inform new strategies and the continuous

    improvement of existing strategies.

  • Create actionable strategies from data analysis and reporting, ensuring that decisions are made from these bases.

Content production

  • With previous experience of implementing leading creative campaigns, this role will demand outstanding creative intuition and logic.

  • This person will be motivated by evolving and innovating the agency's creative process and output.

  • Previous copywriting and brand messaging experience will help steer the team to rethink and amplify client messaging in order to cut through.

  • From brief to delivery and implementation, they're looking for someone with a full grasp of the creative process.

  • Understand the latest content formats and delivery options to help inform the content creation process.

  • Be the champion of cross-channel, brand consistency. Community management and outreach

  • This role will oversee the activation and amplification of their content across social media. Using social listening, influencers, active outreach and community management, they want to provide success for their clients.

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