PR and Marketing Manager

Location
Cowes, Isle of Wight
Salary
£40,000 + company benefits
Posted
14 May 2021
Closes
26 May 2021
Discipline
Marketing
Sector
Charity
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

Job Description

The successful PR and Marketing Manager will have the following responsibilities;

Stakeholder Engagement

  • Develop and deliver a structured and effective stakeholder plan, in order to build and sustain collaborative relationships with harbour users, external partners and stakeholders, local and regional businesses, community groups and related organisations
  • Ensure engagement with all identified stakeholders, that have an interest in the harbour, is appropriate, open and effective and that stakeholders have the opportunity to have a voice and that their views are taken into account
  • Identify and develop new, value-adding relationships at a local and regional level

Public Relations

  • Actively promote CHC as a safe, effective and environmentally conscious commercial and leisure harbour and a significant contributor and partner to the local and regional economy
  • Develop, influence and implement the PR and communications strategy for CHC to deliver on its ambitions, maximise public relations impact, attract interest and promote engagement in all of the organisation's activities
  • Develop, drive and implement a PR and communications annual plan, including key messages to be used across all delivery channels and media
  • Develop strong relationships with key journalists/social media sites and leverage external communication channels and opportunities to ensure CHC receives recognition for its work and activities
  • Manage the media in crisis situations providing appropriate communication solutions and responses to enquiries

Customer Proposition and Marketing

  • Develop a strategic, research-led approach to identify target audiences and develop engaging, customer focussed propositions to promote CHC as a safe, effective and environmentally conscious leisure and commercial harbour and a significant contributor to the local and regional economy
  • Develop and deliver a multi-media marketing plan in support of the strategic objectives and ambitions of CHC
  • Produce, implement and evaluate creative, multi-media campaigns and marketing plans to attract, engage and retain customers against agreed objectives/ROI
  • Identify, engage and manage agencies as required in support of the delivery of marketing plans and campaigns
  • Manage all data and ensure compliance with current relevant legislation
  • Utilise analytics to evaluate end-to-end customer experience across multiple channels and customer touch points

Digital Strategy

  • Develop a strategic digital plan in support of the wider multi-media customer proposition and marketing strategy
  • Develop and deliver all digital marketing, including website content, SEO/SEM, marketing database, email, social media and advertising campaigns
  • Design, build and maintain CHC social media presence across a range of channels
  • Measure and report performance of all digital marketing, and assess against goals (ROI and KPIs)

Communications

  • Develop and lead a structured and engaging communications plan for the delivery of regular update and statutory communications to harbour users and stakeholders, sourcing content from internal and external subject matter experts as required
  • Develop and lead a structured community engagement programme
  • Lead, develop and manage employee communications and engagement through employee briefings, newsletters, focus groups and surveys

The Successful Applicant

The successful PR and Marketing Manager should have the following skillset;

  • Proven PR experience, able to identify trends and insights to support PR opportunities and develop publicity in support of organisational ambitions
  • Proven marketing experience, able to develop, deliver and evaluate marketing strategies and multi-media campaigns
  • Outstanding presentation and communication skills, able to adapt style and content to meet needs of different internal and external stakeholders and customers
  • Proven ability to build strong, effective relationships and manage key internal and external stakeholders at local, regional and national levels
  • Confident and experienced to deal with media directly and act as a spokesperson for the CHC
  • Proven working experience in digital marketing, able to lead SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Proven experience in identifying target audiences and devising digital campaigns that engage, inform and motivate and in optimising landing pages and user funnels
  • Demonstrable experience of budget and financial target delivery
  • Proven experience of crisis management planning and response

What's on Offer

The successful candidate will be offered a salary of circa £40,000 plus company benefits.

Please note, although the organisation holds a flexible working policy, regular travel to their office in Cowes will be required.

Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.

Ref Code: MPBB0520212571926Z