Communications Account Director

Recruiter
Marble
Location
London W2
Salary
£43,000 (increasing to £45,000 on completion of probationary period)
Posted
26 May 2021
Closes
26 Jun 2021
Discipline
Marketing
Business Type
Agency
Contract Type
Permanent
Hours
Full-Time

THE ROLE

As Account Director you will be responsible for managing and growing a portfolio of exciting clients as well as working alongside the senior management team to ensure that the services and brand are at the forefront of our industry.   

You will be responsible for not only working with our current clients on strategies and ongoing projects but also have a pivotal role in pitching for new work, taking potential clients from leads to loyal customers. You will be expected to invest your time in ensuring that we are providing our clients with not only a high-quality service but also ensuring that we are providing them value through our offered services.  

You will be joining a team of 19. We are a fast growing business and are looking for a candidate who would like to be part of this growth and to be a major asset within this evolving Group.

We are not a suit and tie company. It is a relaxed but very dedicated atmosphere. Bring personality and confidence. Be kind, there is no room for ego in this company. Our culture is paramount.   

 

RESPONSIBILITIES 

Account Strategy

  • Acting as the key contact for a portfolio of clients, and responsible for all accounts within the comms department
  • Responsible for embedding comms services within our day-to-day live experience accounts
  • Managing the business development pipeline
  • Creating account strategies to support business development and business growth
  • Maintaining a detailed awareness of relevant market trends and new marketing tools and platforms affecting client accounts, and developments in the wider industry
  • Creating and delivering client presentations and pitches for new and existing clients
  • Analysing and identifying growth opportunities within existing accounts
  • Continuously evaluating the offering to our clients, ensuring that the brand is being represented in the best possible way while providing clients with what they want / need
  • Leading the analysis and reporting of all account campaigns to continually improve marketing output

Project Management

  • Leading creative concept creation, with a strong eye for branding and attention to detail for client facing presentations
  • Conceptualising and implementing the comms strategy on large live experience accounts
  • Have a solid grasp on all comms concepts and strategies being delivered throughout the business
  • Understanding quickly the needs and requirements of a client and translating them accurately into problem solving areas and deliverable project KPIs
  • Developing marketing strategies for clients across a range of industries, including scope for brand development, digital marketing, PR, brand awareness, activations and campaigns, with experience at the core
  • A thorough understanding of campaign reporting and analysis, and the tools needed to best deliver this insight
  • Giving clients a clear understanding of project ROI and campaign performance
  • Implementing strategies based on agreed parameters and client briefs
  • Leading, managing and growing client budgets
  • Working with internal and external stakeholders to deliver projects
  • Working with internal and external designers and other departments to deliver client projects
  • Liaising with other departments to ensure a consistent level of quality
  • Contributing to the CRM system and ensuring client data is up to date

Senior Management (Marketing)

  • You will be reporting to the Head of Marketing and Brand Communication
  • You will be responsible for managing account teams on a project basis
  • Working alongside the Head of Marketing to grow the comms account department
  • Integral part of the hiring process
  • Setting team member KPIs, ensuring your team are working effectively and efficiently to reach their set targets
  • Currently, you will have 1 member in your team
  • You will be a skilled and positive leader with the ability to get the most out of their workforce, reward them, work them and make them feel needed and valued and most of all push their creativity
  • Already carving out a thought leadership presence within the industry
  • Implement and teach new management initiatives created by management including yourself
  • Providing input and analysis to management meetings and the senior management team
  • Continuously looking to improve systems and communications both internally and for our clients
  • You will be responsible for implementing Marble’s culture 

 

ESSENTIAL SKILLS

  • Extensive knowledge of both B2B and B2C marketing, minimum 6 years experience 
  • Previous experience in a multi-faceted agency in a client facing, pitching role
  • Demonstrated ability to create and implement marketing and account strategies at a senior level
  • Previous account management experience at a senior level
  • Marketing skills: 
  • Proficient use of marketing tools (CRM, CMS, analytics and social media platforms)
  • Experience working in a small, fast-paced environment
  • Experience of working with clients of different sizes across both B2B and B2C, e.g. Fintech, tech corporates, millennial consumer brands
  • Strategy planning at a senior level
  • Brand messaging, development and strategy 
  • Content creation in a variety of formats (e.g. articles, video, podcasts)
  • Excellent copywriting skills and social media experience
  • Campaign and project management 
  • Creative eye and vision
  • Strong reporting background

 

PERSONAL ATTRIBUTES & BEHAVIOURS

  • A confident and articulate verbal and written communicator, can foster strong relationships both internally and externally
  • Strong pitching skills and more than comfortable managing senior and C Level stakeholders
  • Possesses excellent prioritisation skills, has the foresight to anticipate obstacles and displays tenacity in overcoming them
  • Communicating ideas effectively with all levels of senior management and stakeholders
  • Has gravitas and mental agility when presenting solutions
  • Strong punctuality and meets multiple deadlines
  • Takes pride and personal responsibility for maintaining Marble LDN brand

 

BENEFITS & CULTURE

  • We have an array of company benefits, full information can be requested. Here is an overview of some applicable for your role.
  • A competitive salary with a bonus tied to business results 
  • LTIP scheme offering stock options
  • Training programmes
  • We operate a flexible working environment with a combination of  working from home and working from the office format. Plus flexible working hours when commuting to and from work.
  • Days off in between Christmas and NYE
  • Gym / members club memberships 
  • Lunch is provided daily at our cafe

 

 At our core we are: Mindful, challengers, driven, adaptable and innovative.

 

CURRENT CLIENTS

 

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