Creative Apprentice

Leo Burnett
Competitive + Benefits.
11 Jun 2021
11 Jul 2021
Business Type
Contract Type

Leo Burnett is where great, big, populist creative ideas happen.

These are the sort of ideas that get us excited, the sort of ideas our clients want, and the sort of ideas that we believe actually work. This has just always been the Leo Burnett way but, recently, we’ve really turned up the volume…

Over the last two years, Leo Burnett has evolved to deliver these ideas through one of the most innovative service offerings of any creative agency in London.

The agency has built incredible new momentum with major new business wins, including Iceland, McCormick Schwartz, Premier Inn, AXA Global, and Vision Express.

In fact, for the last four years, Leo Burnett has consistently been in the Top 10 of Campaign’s New Business Wins League Table.

And most importantly, our creative output has never been better. In fact, according to AdAge, Leo Burnett is now the most creatively awarded agency in the world. Not bad.

But, how does that all happen? Well, that’s what really makes Leo Burnett different - we put our people first.

It’s this distinctive approach, combined with our passion for populist creativity and restless pursuit of excellence, that makes Leo Burnett such a uniquely special place to work.

The Opportunity

Leo Burnett are looking for a Creative Apprentice, with training for the Level 3 Junior Creative Apprenticeship Standard provided by Ravensbourne University.

Junior Advertising Creatives think up, develop and produce inspiring and effective advertising campaigns for clients, which can be delivered through appropriate and exciting media channels and platforms. This includes television, radio, newspapers, cinema and social media, and other digital platforms, but the world is changing, so Junior Advertising Creatives are also always on the lookout for new ways to present their ideas. 

In their daily work, an employee in this occupation interacts with a wide range of people. They report into and are supported by more Senior Advertising Creatives. They work alongside the broader advertising team in conceiving and developing ideas. The Junior Advertising Creative originates the idea and may work with Advertising Executives who act as the link between them and the client. They also work with others in the industry who are involved in delivery of the idea, such as Junior Content Producers.

Once an idea is formed, they work with the people who bring the idea to life. Typically this includes film directors, photographers, artists, illustrators, musicians and designers. As part of delivering a campaign, they may visit locations such as recording studios, film sets, sound stages, colour grading studios and even overseas locations, so they need to work flexibly, particularly if on a TV commercial shoot or helping towards a big presentation.

An employee in this occupation will be responsible for originating surprising, brilliant, exciting, ingenious concepts and ideas. This can be a matter of opinion, so they need the tenacity and resilience to bounce back from setbacks, constructive feedback and also embrace criticism of their ideas.

They are conscious of deadlines, budget restrictions and brief requirements. (There are two types of brief - the marketing business brief and a focused creative brief used to inform creatives of the task.) They usually have a number of creative projects running at the same time but at different stages and are responsible for making sure they all meet their deadlines. This is an occupation where you can be yourself, introvert or extrovert, because it is the ideas which matter.


Our aim for the role is to open doors for those who may not have previously considered a career in advertising, or who do not have access to standard university courses. In doing so, we hope to help diversify the industry.

We do not expect applicants to have any experience, however it’s important from them to be able to demonstrate their creativity in some way and have passion for creative writing or design (or both!).

Above all, the candidate must be driven and be happy to get stuck into whatever brief comes their way.

Diversity and inclusion is a core part of who we are at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

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