CRO & Web Officer

Recruiter
Major Players
Location
London
Salary
£35,768 per year
Posted
14 Jun 2021
Closes
12 Jul 2021
Ref
139012
Contact
Ed Davidson
Discipline
Marketing
Specialism
Digital
Sector
Charity, Online
Business Type
Brand / In-house
Contract Type
Freelance / Contract
Hours
Full-Time

CRO and Web Officer - Charity - London
£35,768 + benefits - 12 month fixed term contract

CRO & Web Officer - The Charity
This charity has been going for over 50 years, with the goal of advancing childrens equality all over the world. The charity is active in more than 70 countries and has been responsible for making a huge difference to the lives of millions. This role sits within a newly created brand and digital division, which has been formed in their London office.

CRO & Web Officer - The Role
The CRO & Web Officer position is a newly created role for the charity, with a focus on improving the uk website performance through an effective test and learn approach. The CRO & Web Officer will work alongside the internal digital team of 5 and with the support of an agency partner to improve the website and drive greater traffic, engagement and conversions.

Key Reponsibilities
- Create hypothesis for website improvements, work with the team to build and run A/B tests to determine results
- Regularly report on the impact of website optimisation against set KPIs
- Develop content plan for the website and delivery of the organisation's Conversion Rate Optimisation programme
- Be the "go-to" person in the organisation for website improvement and digital optimisation
- Work closely with the SEO consultant to implement the organisation's SEO strategy

Required experience/skills
- 3+ years experience in a CRO specialist role
- Experienced using a range of optimisation tools
- Previous experience in running A/B tests, with a track record of improving website performance
- Good understanding of SEO best practice

For further assurance, please review my profile on LinkedIn and connect with me; Search for "ED DAVIDSON" To apply for this fantastic opportunity or for further information, please contact: Penny Routledge-Cray | DD: + 44| 20 7845 7204 - ed.davidson@majorplayers.co.uk Please note all applications will be made in confidence. Feel free to call me directly

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