Account Director - Digital - B2B

London (Greater)
21 Jun 2021
21 Jul 2021
Account Management
B2B, Technology
Business Type
Senior Manager
Contract Type

My client is a B2B agency specialising in Technology clients and they have a fantastic opportunity for an experienced Digital Account Director. This exciting senior role is a great opportunity for a talented and passionate Digital Account Director to work on one of the world’s leading technology clients. The role demands clear thinking and experience in developing integrated marketing programmes. 

You would lead the client team providing strategic direction, financial control and day-to-day operations of the accounts, helping to lead a busy account team in the planning, creation and implementation of campaigns while ensuring quality of work and delivery of services to the highest standard.

The role would specifically include:

Client Relationship Development

·       Build and maintain strong relationships with all key client decision makers.


·       Review and monitor client feedback (positive and negative) on a constant basis to ensure clients feel their needs are being met


·       Encourage clients to allow the agency to actively participate in the development of campaign strategies and communication plans


·       Proactively instigate client and internal brainstorms to achieve the strategic and creative goals of the account 


Account Growth

·       Direct, retain and grow the account to meet annual revenue and margin targets


·       Lead new business chemistry meetings, pitches and proposals


·       Create comprehensive account plans to win new business from new and/or existing clients


·       Staying abreast of the latest technology/IT market trends and challenges alongside new and emerging B2B marketing solutions


·       Direct and manage the account teams to ensure campaigns are executed in accordance with client expectations and quality standards


·       Taking the lead in annual/ bi-annual procurement, client and campaign reviews


·       Maintain rigorous financial management of all account, providing accurate monthly forecasts and demonstrating full commercial control over all client accounts 


Marketing Campaign Management and Execution

·       Provide excellent account direction by proactively advising clients on top level marketing strategies, developing clear briefs that inspire creative marketing solutions that deliver results Support the Account Managers in preparing campaign proposals, identifying clear deliverables, accurate budgets, realistic timelines, with ROI measurement criteria


·       Attend client meetings (travelling abroad when required) or conference calls (sometimes after working hours) to take new campaign briefs, taking the lead role in a meeting/call to understanding client requirements


·       Develop and deliver successful marketing campaigns from brief through to ROI 


Team Direction 

·       Work with the team to nurture their performance, skills and personal development to ensure that all campaigns are executed flawlessly from briefing to post-campaign reporting


·       Inspire, motivate and mentor the team to manage clients professionally


·       Train and guide the team to ensure full understand of the client brand, their key products and services, business sectors, and buyer behaviours 


·       Ensure their campaigns are constantly delivering results and being managed to a high standard and delivered within the agreed timeline


·       Ensure they follow all MOI internal processes and procedures correctly and consistently 


·       Maintain a reasonably detailed knowledge what campaigns they are working on (and its status) to be able to cover for any absence and provide a point of escalation for the client


Skills, Competence and Experience 

·       At least 8 years’ experience in an integrated marketing agency


·       Passionate about marketing, with experience of marketing in the IT sector


·       A good degree (ideally in business or marketing) / or equivalent qualification i.e. CIM etc


·       Demonstrable portfolio of successful marketing programmes


·       Calm under pressure – our working environment gets extremely busy


·       Confident and proactive with a positive attitude


·       Needs to be an excellent communicator (written and verbal) with a strong personality


·       Self-motivated and driven - they must be committed to what the role entails, can embrace the challenges and be hungry to learn


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