Strategic Planner -B2B- Award winning Global B2B marketing agency
Our client is an independent global player within the B2B marcomms arena with offices across the world, with HQ in the UK.
We’ve partnered with this agency for over a decade and have enjoyed being part of the journey as they continue to dominate in their field beyond these shores.
Unlike being part of a group, this independent agency, although big, is still very agile and able to be far more responsive to the market and initiatives. They are now one of the fastest growing global agencies in their space.
This opportunity would be perfect for an experienced junior to mid-level B2B Strategist who is looking to join an agency that offers lots of growth opportunities spread across local and global regions.
This position as a Strategist is a client-facing role and will see you working across the full client portfolio.
You will be part of our global team, building brand and demand platforms for their clients with the collective ambition to make real brand and behavioral changes, not just through marketing campaigns but by being true strategic partners with their clients.
You will be a strategic anchor for the multidisciplinary team: understanding business context, uncovering insights and category white space, exploring and defining growth opportunities, architecting strategy, leading or participating in working sessions, communicating vision, and ultimately helping turn our client’s ‘ideas’ into customer experiences
Working as part of a full-service creative, experiential, demand generation and ABM agency, the strategist develops and presents strategic marketing recommendations for a range of clients. Reporting to a senior strategist, and multi-tasking over a number of projects, the role is an exciting one.
Strategists are the foundation of any project and provide the team with information gleaned from studying markets for relevant data. The ability to think beyond a project is also important, as strategists must establish where any plan will take a client. The strategist knows both the client and the target market, inside out.
Responsibilities and skill
-Minimum of 3 years experience within brand/marketing/communications strategy, experience in integrated, brand and digital communications in the technology space
-Researching and gathering data to develop well-informed strategic plans for clients
-Examining clients’ businesses to get to know their brands, their customers, and to understand their objectives and audiences
-Conducting interviews with sales, subject matter experts and customers to inform insights
-Running or participating in client workshops to create relationships and inform the approach
-Crafting value propositions, messaging across industries and audiences
-Conducting content audits and creating a gap analysis for content development
-Producing cohesive and intelligent plans to bring success to campaigns
-Generating original Turning Heads ideas with other members of the team
-Presenting findings and strategic approach to senior staff members and clients
-Experience with ABM is not required but is a definite plus
-A solution-focused approach, able to work across a range of projects with clients in a fast-paced environment
-Ability to think and plan across the customer experience, from initial interaction to brand advocate (emotional vs rational decision making, content and conversation requirements, motivational CTAs)
-A talent for telling great stories—verbally and visually—and able to deliver insights about people and behaviour in a way that generates empathy, emotion, and engagement
-Strong verbal and written communication skills
In return for your skills and experience as a Strategic Planner our client is offering a salary in range of £28000-£40000 depending on experience
If you think you're the Strategic Planner we are seeking then please do not hesitate to get in touch with me, Ana Scarth, by clicking on the apply button below and attaching your latest CV.