CRM and Email Marketing Manager (HERTFORDSHIRE)

Location
St. Albans, Hertfordshire
Salary
£40000 - £45000 per annum
Posted
25 Jun 2021
Closes
25 Jul 2021
Ref
RF20126
Contact
Rachael Francis
Discipline
Creative
Specialism
CRM
Sector
Sport
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Our client, a Sports and Financial spread betting provider is looking for a CRM and Email Marketing Manager

This role is based in Hertfordshire. (flexi-working)

As the hands-on CRM and Email Marketing Manager, you will support their small, skilled and agile marketing team. You will be tasked with understanding the full customer lifecycles, channels, touchpoints and segments to develop and manage the CRM operational process and tooling - with a particular focus on email marketing.

ROLE


As the CRM and Email Marketing Manager you will be responsible for managing the customer segmentation across the clients different product splits and improving conversion rates in terms of new client activation, reactivating lapsed clients, driving product cross-sell and up-sell and helping maximising overall bet value across the full range of offerings.

This will involve planning customer flows and message content at different points to a variety of specific audience sub-sets, testing the cost-effectiveness of different promotions and using learnings to optimise processes to improve results across multiple channels.

You will be responsible for ensuring full customer lifecycle flows are set up for each area of the business and choosing, managing and implementing the CRM and messaging system, with testing and tracking for full monitoring and evaluation to support those lifecycles. You will work with content writers and designers to create weekly and adhoc messaging campaigns, targeting potential customers directly or through our affiliate programme, as well as existing clients.

REQUIREMENTS

You will have a proven track record in delivering successful, integrated CRM campaigns (preferably Sports or Finance focused) using third-party systems, have a good understanding of customer segmentation and CRM-related data to drive multi-level client interaction.

You will have strong working knowledge across multiple channels with particular focus on email, knowledge of CRM best practice, marketing technology and tools would be an advantage.

The role will require you to have excellent copywriting and design skills, a keen eye for detail and not afraid to be hands-on and get stuck-in when it comes to carrying out campaigns and making them work. You will have the ambition and drive to work in a fast-paced, results-focussed environment and the bravery to try new things, learn from failures and have fun along the way.

JOB ROLE


As the CRM and Email Marketing Manager you will be responsible for managing the customer segmentation across the clients different product splits and improving conversion rates in terms of new client activation, reactivating lapsed clients, driving product cross-sell and up-sell and helping maximising overall bet value across the full range of offerings.

This will involve planning customer flows and message content at different points to a variety of specific audience sub-sets, testing the cost-effectiveness of different promotions and using learnings to optimise processes to improve results across multiple channels.

You will be responsible for ensuring full customer lifecycle flows are set up for each area of the business and choosing, managing and implementing the CRM and messaging system, with testing and tracking for full monitoring and evaluation to support those lifecycles. You will work with content writers and designers to create weekly and adhoc messaging campaigns, targeting potential customers directly or through our affiliate programme, as well as existing clients.

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.