Senior Campaign Manager
Title: Senior Campaign Manager
Location: The location for this role can be flexible, you could be based in Swindon or consideration will be given to being a home worker
Salary: Depending on location, skills and experience starting from £42,456 to £44,751 (for Standard T&Cs) / 36 hours Full-time / Permanent
You will be part of the team responsible for developing imaginative and engaging multi-channel marketing campaigns focused on driving admissions to the identified top sites, clusters of sites and events in order to maximise commercial performance and return on marketing expenditure. In particular you will have responsibility for overseeing and co-ordinating the media planning across the Campaigns Team and for ensuing effective integration of all campaign activity across all channels.
You will be working in collaboration with Marketing colleagues to undertake strategic marketing planning for designated sites and events, ensuring they respond to and deliver to business requirements. This includes, but is not limited to the marketing strategy for national themes, events and seasonal campaigns.
You'll work closely with members of the Visitor Marketing Team to develop integrated, imaginative and highly engaging multi-channelled marketing campaigns for responsible sites and events, which are grounded in customer insight. You'll be accountable for ensuring the campaigns meet organisation and marketing objectives and are delivered within budget. To achieve this you will lead the Visitor Marketing Campaign Planning Team in all stages of the campaign planning lifecycle, from pre-campaign planning, implementation and testing, to optimisation, recommendations and post campaign analysis.
We are looking for an enthusiastic, results-orientated marketing professional who has extensive experience of delivering successful consumer facing through-the-line marketing campaigns, on and offline to lead the Visitor Marketing Campaign Planning Team.
Creative and innovative, you'll have the ability to recognise strong tactical opportunities and exploit them creatively through the development of our engaging multi-channel marketing campaigns, whilst keeping them focused on driving admissions to our sites and events in order to maximise commercial performance and return on marketing expenditure.
You'll have significant experience in planning for all stages of the campaign planning lifecycle, from pre-campaign planning, implementation and testing, to optimisation and post campaign analysis, ensuring that all plans are grounded in customer insight.
As the lead contact with our media planning agency your previous experience of agency management will ensure that they deliver to terms of any agreed contracts as well as the requirements of colleagues in the Visitor Marketing Team.
As a senior manager you will have strong relationship building and influencing skills and be someone who really thrives on working collaboratively with colleagues. So if you can build effective working relationships, have a real passion for marketing, as well as the experience we require, we really want to hear from you.
The location for this role is flexible, you could be based in Swindon or consideration will be given to home working. However you will be in regular contact with other members of the Visitor Marketing and Campaigns team who are situated across the country, as well as external agencies, so you will need to undertake regular travel and work from other offices and sites as required.
We strive to be an inclusive employer and are always looking for people who reflect the diversity of the country today, to help us make it more relevant to the diversity of the people, communities and places we serve. We continually look for new ways to promote the past in a way that is inclusive to all and that celebrates the cultural diversity of England's heritage.
From remote sites to inner city monuments, from regional teams to our Head Office, the diversity of our teams is critical to making sure our shared heritage is inclusive, exciting and accessible.
You'll find it's a workplace like no other - taking you behind the scenes of these extraordinary sites and supporting you to share your ideas, inspire others and make a difference.
By joining us, you'll enjoy the rewards of a great team environment in inspiring locations, helping to make our site a wonderful place to visit. You'll also be joining our charity, which through our 400+ historic monuments, buildings and sites, brings the story of England to life for over 10 million visitors each year. We offer a competitive benefits package including a generous pension, 25 days leave a year and free entry to all English Heritage properties for you, another adult and up to 6 children (under the age of 19).
Closing date: 06/08/2021 23:59:59