Events Marketing Manager (Mat. Cover)
Our clients operational events portfolio is built around Summits and webinars aimed at helping asset managers run their businesses better. Their flagship operational leaders’ summit takes place in Europe, Asia and the US sits at the core, with other summits aimed at different job functions, strategies and size of managers making up the rest of the content-led event portfolio. Their leading brand also runs several successful award ceremonies rewarding outstanding performance and service providers supporting hedge fund businesses.
They are looking for an Events Marketing Manager to join the team on a contract basis to provide maternity cover. The Events Marketing Manager will lead on the marketing planning and campaign delivery for the flagship portfolio of hedge fund events (100+ a year) ensuring that registration/attendee and awards entries targets are consistently met or exceeded. This includes awards, summits, dinners, virtual symposiums and webinars.
The Events Marketing Manager will also work closely with the commercial team and provide marketing support to ensure that sales targets are exceeded.
The Events Marketing Manager will take the lead on the development and planning of the events marketing campaigns, working closely with other stakeholders to ensure the successful delivery of each event, and contribute new ideas and foster collaboration between departments.
The role has two direct reports and the Events Marketing Manager will be responsible for helping them to meet their objectives and provide ongoing training and coaching to ensure that they reach their full potential.
The role is challenging and requires someone who is focused, hard-working, results-orientated and able to deliver under pressure.
Meet exceed revenue and delegate/ awards registration targets for all the events in the hedge funds portfolio
Work with and provide support to the commercial team to help them exceed sales targets
Collaborate with other departments to develop and grow the hedge funds events portfolio
Help position marketing as a centre of excellence within the business
Ensure all event planning and marketing processes are firmly embedded within the team and that they lead by example to the rest of the events marketing team and wider event stakeholders
Management and execution of marketing for all hedge fund events
Management and mentoring of 2 x Marketing Executives
Manage the planning process for each event, ensuring collaboration and communication across all departments to ensure a successful launch that is delivered on time
Identify and action new opportunities to drive marketing best practice and innovation across the portfolio
Utilise content based marketing to drive new leads and engagement with Events
Proactive database development to support individual marketing campaigns and long term audience development
Brief in and manage all event design requirements, ensuring that marketing collateral meets brand guidelines
Carry out post event research and analysis for each event and circulate a post event marketing report to key event stakeholders
Collaborate with the wider events marketing team to share ideas and best practice
Lead on projects to ensure that events marketing systems and processes are being utilised effectively and share best practice with the wider events marketing team
Proven experience within a B2B events environment
Proven people management skills
Knowledge and experience of the full marketing mix
Self-motivated and able to work autonomously
Pro-active and able to problem solve independently
Passionate about success and delivering consistently excellent results
Excellent organisational skills
Excellent attention to detail
Strong creative writing skills
Strong maths and analytical abilities
Excellent Excel skills
Commercially focused, and able to bring new ideas on board
Able to work under pressure and deliver to tight deadlines
We regret only successful applicants will be contacted
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