Haymarket Media Group

Marketing Executive

Location
Twickenham, London (Greater)
Salary
£25,000 - 28,000
Posted
15 Jul 2021
Closes
15 Aug 2021
Ref
11171
Discipline
Marketing
Specialism
Content Management
Sector
B2B, Publishing
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

Forming a crucial part of Haymarket Business Media’s growing Content Labs team, no one day is the same in this varied marketing role. You are at the heart of driving marketing campaigns for a variety of commercial content including bespoke events (virtual, for now), webinars, expert reports and surveys across our diverse portfolio of B2B brands including C&IT, PRWeek, Supply Management, Campaign, People Management, Planning, Third Sector, Windpower Monthly, Management Today and more. 

The day-to-day:

  • Planning and implementing multi-channel marketing campaigns to deliver our clients’ campaigns – whether it’s eyeballs on online content, generating leads for a webinar or getting bums (mostly virtual, for now) on seats for a breakfast briefing event
  • Writing and proofing creative and effective marketing copy spanning channels such as email, social, display and native ads 
  • Managing, executing and tracking email campaigns from start to finish
  • Effectively using social-media channels from LinkedIn through to Twitter and Facebook to engage our audience
  • Making best use of a multi-sector customer marketing database
  • Conducting email and channel analysis to help inform and streamline the effectiveness of our campaigns and products 
  • Creating detailed post-campaign reports for our clients 
  • Attending regular client meetings and calls to track progress of projects 
  • Working with internal teams including marketing operations, design, sales and editorial
  • Helping to create and maintain user friendly landing pages and websites 

Other stuff:

  • You might have some marketing experience in a related field, but don’t worry if not. Being up for learning is more important than knowing everything on your first day 
  • You have excellent communication skills, in person, online and over the phone
  • You’re happy dealing with people of every seniority
  • You can multitask effectively, prioritise and work well under pressure
  • You’re organised and have acute attention to detail
  • You’re a self-starter who has the ability to problem solve and think on your feet
  • You never miss a deadline and are driven by meeting your targets 
  • You’re a team player and not afraid of asking for help when you need it 

What you get from us:

  • Variety in your working life: we work across a number of sectors and products
  • Flexibility through smart working: this job is currently remote with optional office-based work
  • Job and career support plus training opportunities
  • An extensive benefit scheme
  • Content Labs is building a culture where everyone feels empowered, comfortable, supported and able to perform at their best. We’re ever-evolving our drive towards an inclusive work-life balance.

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