B2B Marketing Manager

£40000 - £50000 per annum
20 Jul 2021
19 Aug 2021
Jane Stephens
Business Type
Brand / In-house
Contract Type

B2B Marketing Manager - Up to £50,000 - London

Multi channel Marketing Manager needed to help develop and deliver marketing plans for this clean energy company


Our client is a renewable, clean energy company under going rapid growth. They focus on developing and investing in large scale solar and battery storage projects both in the UK and Europe. They have a proven track record in both infrastructure investment and the renewable sector.


In the role of B2B Marketing Manager, you will work closely with the CEO and CMO to develop and deliver a multi channel marketing plan - looking at everything from digital and brand assets to content and lead generation.

By nature you will be comfortable working with insights and analysis to help build a solid foundation for your marketing plan - used to looking at campaign performance, market analysis, segmentation and target audience profiles. From this you will build a plan that looks at:
- brand, it's perception and identity
- all aspects of digital (email, web, content, social, SEO, PPC)
- lead generation and CRM
- developing a range of content that can be used to support sales
- planning and running any relevant event related activity
- developing content to support comms and PR activity
- deciding on channel mix and any media plans

You will be responsible for the marketing budget and performance so will be comfortable in dealing with, reading and analysing spreadsheets whether it's PPC reports, media plans or customer data.


In order to be successfully considered for the role of B2B Marketing Manager, you will need

- to have a background in B2B, multi channel marketing from planning campaigns to delivery and all performance monitoring
- to have experience in property, cleantech or sustainable sectors (or similar)
- to have proven skills in web analytics including setting up Google Adwords campaigns
- to have hands on experience with the development of campaigns from what makes great, engaging copy and has visual impact
- to be confident in your ability to present your ideas and results to senior management
- to be collaborative by nature, used to exchanging ideas with colleagues and stakeholders
- to be used to managing external suppliers ie agencies and printers


B2B Marketing Manager - Up to £50,000 - London

If this role isn't what you are looking for, don't worry. At Stopgap we cover a wider range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.

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