Digital/Print Planner Buyer Manager (Disney)

Location
London (Central), London (Greater)
Salary
Competitive + Benefits
Posted
20 Jul 2021
Closes
20 Aug 2021
Ref
REF104934R
Discipline
Media
Sector
B2B
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

“If you can dream it, you can do it”

- Walt Disney

Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney’s four lines of business below and are committed to delivering excellence, innovation and creativity in everything we do:

  • Disney+
  • Studios
  • Media networks
  • Disneyland Parks, Walt Disney World & Disney Cruise Lines

The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world, Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. We will look to connect all aspects of Disney’s business to unlock growth with each of their consumers from any line of business.

Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in the market but also be the guiding light for the region when it comes to planning. We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney’s business.

We are excited to be building something brand new here at Publicis the best and brightest and want to come on this journey with us.

We also too believe that if you can dream it, you can do it.

We are Publicis Imagine.

Dreaming. Doing.

Job Description

This role of the Manager will be to lead Disney’s Digital and Print media activity planning and overseeing a campaign from brief to activation and review across the Studios, Walt Disney World and Disney Cruise lines of business.

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of the more junior resources. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running, and for the most part, be able to manage their team autonomously.

At manager level, you will ideally have had valuable exposure to both brand and DR/performance approaches. For this specific role, programmatic background is essential however, those candidates with valuable print/publisher experience is an added benefit.

You will establish yourself as the key go-to Digital / Print contact for the Disney clients and Senior Planning leads. Ensure delivery of best practice planning and buying products. As Manager, you will have the ultimate responsibility for all your teams’ output – strong rationales informed by data, rigorously thought out plans, accurate and insightful reporting, etc. Ensure the delivery of their performance objectives as well as Pricing/ Quality KPIs. Work closely with the Digital Hub team who are responsible for all the planning and activating across Disney campaigns. It is the Manager’s role to ensure all plans being created by the hub are strategically aligned with the brief. Design measurement solutions that demonstrate the efficacy of campaigns. Manage internal relationships with other planning, activation and internal specialists, as well as external relationships with clients, suppliers and 3rd parties. Act as a problem solver, not only in creating solutions for Disney but through identifying process fixes and better ways of working. Proactivity delivers insight, ideas, and innovation to clients, in the pursuit of both business results and award-winning campaigns. Line management of juniors, with responsibility for their wellbeing, workflows, and learning and development (inclusive of appraisals). Cascading best practice down to junior team members, inclusive of financial due diligence and their completion of administrative tasks.

Qualifications

  • Strong relevant experience in planning consumer-facing Programmatic and Digital (video in particular) campaigns.  Knowledge of planning video campaigns is a must
  • Experience working across a Theatrical client would be advantageous
  • Understanding of the programmatic digital marketplace, inclusive of ad-tech and programmatic opportunities (although programmatic trading experience is not a requirement)
  • Experience in managing junior resource
  • Great negotiation skills and commercial appreciation
  • Excellent relationships with media owners and 3rd party suppliers
  • The ability to meet deadlines in a fast-paced environment; work under pressure and prioritise workload
  • Excellent English communication skills – written and spoken
  • The ability to confidently present to clients on a regular basis
  • Experience delivering data-driven marketing, including use and activation of client DMPs
  • Advanced understanding of technology innovation, specifically mobile opportunities such as location, mobile payments and coupons, etc
  • Experience in the print marketplace and ability to plan and run print campaigns

Additional information

Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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