Digital Marketing Manager

Recruiter
https://globalbanking.ac.uk/
Location
Greenford, London (Greater)
Salary
Competitive
Posted
29 Jul 2021
Closes
29 Aug 2021
Discipline
Marketing
Sector
B2B, B2C, Education
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Are you looking to make a difference in the lives of others, have a real sense of purpose in your job?

At GBS, a job is not just a job. It’s a career, a vocation, a way to make a difference in the world. Knowing that you have like-minded colleagues around you to work within shaping lives for the better. We have stimulating jobs, great working conditions, competitive salaries, and the chance to develop your career in an organisation that continues to grow.

If you are looking for a real challenge, we have a fantastic new opportunity to work for a fast growing company as our Digital Marketing Manager. The successful person will drive GBS student recruitment growth through planning and delivering digital marketing campaigns. This hands-on role will focus on development and the improvement of their digital content and marketing solutions across a range of channels and platforms.

Responsible for managing GBS’ marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Oversees the execution of marketing campaigns and reports on results.

Requirements:

  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate.
  • Demonstrable experience leading and managing SEM, marketing database, social media and display advertising campaigns.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up to date with the latest trends and best practices in integrated marketing and measurement Desirable.
  • Understanding of the Higher Education (HE) sector and student recruitment.

Have we whetted your appetite for a career at GBS yet? If the answer is YES, click the apply button to find out more details!

We look forward to meeting you!

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