Copywriter

Location
London
Salary
£55000 - £65000 per annum
Posted
24 Aug 2021
Closes
23 Sep 2021
Ref
BBBH138786
Contact
Sonia Andrews
Discipline
Creative
Specialism
Copywriting, CRM
Sector
Technology
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Copywriter to join a leading global cryptocurrency company in London.

In this role you will:

  • Create content across all stages of the customer lifecycle, from acquisition to activation retention and reactivation. Iterate to test, learn, and improve performance of assets and copy.
  • Work with the CRM team to deeply understand customer behaviour throughout the customer journey.
  • Work with the wider creative team to deeply understand prospect barriers and levers and contribute to the ideation of acquisition and social content.
  • Help ensure consistency of messaging across all channels. Support the development of
    channel-specific guidelines. Ensure all content is clear, accurate, consistent, and aligns with our
    verbal strategy and wider marketing objectives.
  • Collaborate with local marketers to serve a global mass-market audience.
  • Help develop processes and systems that support processes and work.


The ideal candidate will have:

  • Copywriting experience
  • Must have worked in FinTech
  • Strong creative writing and editorial skills, able to build upon an existing tone of voice and
    write with simplicity and power about cryptocurrency, and investments.
  • Strong understanding of CRM and performance marketing.
  • A focus on customers and solving for their needs and wants, experience working with
    data and insights.
  • Excellent organisation and project management skills.
  • An ability to build and maintain meaningful, collaborative relationships with cross-functional
    teams across the wider business.


Please apply with a recent CV and portfolio

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.

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