Social Media Manager - PR and Policy
Who we are
Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.
What we believe
Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.
A passion for craft
Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy
The Social Media Manager role is a mixed paid and organic social media role, supporting the PRP team in researching, developing and executing social media content.
You will be working under the direction of the Social Media Strategist to lead paid social media across accounts, with ownership of other social media initiatives. This role will help upskill the PRP team and more junior social media team members.
As a Social Media Manager, you will work in collaboration with account and social media colleagues to:
•Build social media campaigns and calendars with consideration for both organic and paid content
•Develop and execute paid social media plans primarily on LinkedIn, Twitter and Facebook
•Support the upskilling of the Public Relations & Policy team’s social media knowledge
•Conduct social media listening setup based on the client brief
•Help support the growth of the social media team by working with more junior team members to upskill them on social media writing and research
•Provide guidance and recommendations to clients based on social media best practice
•You’ll be able to demonstrate an interest in social media and be naturally passionate and curious about health (but don’t need health experience)
•You’ll have proven experience of developing paid and organic social media content, campaigns and reports which achieve specific objectives on LinkedIn, Facebook, Instagram and Twitter
•You’ll be alert to evolving dynamics in the social media environment and how it could impact the healthcare and pharmaceutical industry, being able to constantly evaluate and edit work in light of this
•You’ll be able to manage your work independently, under tight deadlines while juggling multiple projects
•You will be curious and adventurous and be determined to find the best solution
•You love considering how social media feeds into clients’ bigger business objectives and supports other communication and marketing initiatives
•You will be able to learn from your mistakes and can collaborate and take constructive criticism
•You will have the ability to build and maintain relationships across all levels of an organisation
•You will have some experience line managing, developing and motivating more junior members of the team
•You will have exceptionally strong verbal and written communication skills
•You should have strong attention to detail and exemplary listening skills
•You are patient and inspired by the opportunity to help grow our clients’ and colleagues social media expertise
An inclusive workplace
The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Langland.
•Diversity & Inclusion management
•Anonymised CV submissions
•Mandatory unconscious bias training
•Career and school programmes to build industry access for people from mixed socio-economic backgrounds
•Support communities for women, LGBTQ+, BAME employees and their allies.
•A mental health programme which includes free Headspace membership.
•Publicis Groupe has committed €45 million to diversity, inclusion and social injustice within the network
As part of our dedication to create an inclusive and diverse workforce, Langland is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.