Global Head of Marketing (b2b)
Global Head of Marketing (B2B)
Our client is a mission based NFP specialising in global environmental issues. Working with an impressive range of companies focusing on environmental impacts, reducing greenhouse gas emissions, safeguarding water resources and protecting forests.
The Head of Marketing is a newly created position and will allow you to play a lead role within their global strategic communications and marketing team, providing vision and strategic direction to the marketing activities. You’ll be the lead on implementing integrated multi-channel global marketing campaigns, whilst building excellent working relationships in key markets (e.g. Europe, North America, Latin America, SE Asia).
We need someone who can demonstrate leadership and manage global coordination to foster best practice marketing and develop a clear understanding of audiences. You will build out personas, map the buyer journey through to effective lead conversion, deploy segmentation tactics to identify supporter growth opportunities and drive development of a value proposition to inform effective product development and pricing. The ideal person will demonstrate strong analytical and technical skills for tracking and reporting and a solid understanding of legal compliance in the areas of marketing / data activity.
It’s highly desirable if you have experience working with non profits and/or companies on environmental sustainability issue areas. A higher qualification in management, business administration or CIM is key too.
It is essential that applicants have a solid 10+ years in B2B global marketing – we can only consider candidates who can demonstrate this on their CV. If you have a background or interest in other areas of marketing, please see our website for a range of other senior marketing roles which you can apply for.
Salary is c£61,000 (some room for flex) and a range of benefits.
If you would like a confidential chat about this role or your next career move, please do not hesitate to get in contact with Lucy Simpson – firstname.lastname@example.org or connect with me on LinkedIn: Lucy Simpson1
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