Marketing Director

Recruiter
fabric
Location
Farringdon EC1
Salary
Up to £70,000 + bonus
Posted
26 Aug 2021
Closes
17 Sep 2021
Discipline
Marketing
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

THE COMPANY:
fabric is the UK’s leading electronic music business. Since opening in 1999, the team’s relentless focus on presenting high-quality music in a striking setting has made fabric one of the world’s most revered late-night music venues. fabric has 4 times been voted #1 Club in the World and has welcomed over 7 million patrons in the 20 years. In November 2001 fabric launched its eponymous record label, which now boasts some 246 releases and has sold over 3 million units, and in more recent years the business has expanded to a wider range of artist releases as well as events around the world – across four continents in 2019.

ROLE AND RESPONSIBILITIES
We are looking for a passionate, results-driven marketing team leader with a professional background in digital marketing and campaign execution. Interest in music industry and an intuitive understanding of audience needs / communication channels is a plus; must have drive and desire to help build a multinational business with a rigorous, data-driven approach to marketing.
This role will also have P&L responsibility, overseeing fabric records and Houndstooth, as well as
our subscription business (fabricfirst).

You will be expected to:
Lead campaign marketing (for fabric venue & other fabric programmes)

  • Plan the campaign marketing plan for the overall seasonal programme as well as individual events
  • Develop digital marketing strategy (inc. channel, budget & audience plan and KPIs)
  • across key partners (facebook, RA etc.) to support ticket sales; track performance to optimize future marketing decisions
  • Execute quarterly high-quality seasonal launch campaign (creative assets + media coverage), liaising with agency and marketing partners as needed
  • Develop community marketing strategy to engage high-value niches & clusters to support ticket sales
  • Oversee the creation of marketing content, ensuring campaign assets from promoters is in place and marketing copy tailored to audience and artist needs;
    • Secure unique content and organise artist interviews where possible
    • For in-house shows, where needed, book and manage photographers, videographers, designers & illustrators

Lead PR and social / content marketing

  • Develop and execute active PR / earned media strategy to build brand awareness in UK and globally for fabric and Houndstooth
  • Oversee fabric-owned social accounts and establish overall content marketing strategy / KPIs
    • Set strategy / goals and relevant approach to grow fabric followers, interactions and engagement
    • Manage team to oversee creation of social media updates, messaging, content, platforms and roll-out
    • Monitor digital activity including analytics and reporting against metrics and report back
    • Manage and grow fabric's database including audience segmentation


Oversee Fabric Records & ecommerce business

  • Manage fabric records / Houndstooth team with overall P&L responsibility for results
  • Develop their marketing strategy and ensure aligned / supportive of overall fabric marketing
  • Oversee e-commerce strategy, inc. establishment of KPIs and targets for FWW team
  • Manage and revitalize fabricfirst subscription service

 

PERSONAL AND PROFESSIONAL QUALIFICATIONS

  • Proven track record of digital marketing and campaign-driven execution — 6+ years experience
  • Direct experience managing digital campaigns, developing online channels & community strategy, and evaluating investment vs. returns
  • Entrepreneurial, creative and ROI-focused mindset
  • Organised, prioritised and structured approach to project management
  • Basic Adobe and Wordpress skills preferable
  • Excel and Powerpoint or Keynote capability essential

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