Senior Communications Executive

Recruiter
JC Decaux
Location
Hybrid working (London office and remote)
Salary
Competitive Salary - dependant on experience
Posted
09 Sep 2021
Closes
09 Oct 2021
Discipline
Marketing
Sector
B2C
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

Purpose 

This role is responsible for the full communications’ mix (PR, Press, Social media, e-mail, search, advertising, etc.) to increase the knowledge and uptake of the key marketing programmes and brand messaging amongst the target market of clients, agency, specialists, partners and influencers. 

Impact

Responsibilities

Marketing Plan

  • Support the Head of Communications to define the key marketing messages for external communications based on the key marketing programmes.
  • Have a full understanding of the key marketing programmes, the stakeholders and the target audiences.
  • Define an annual communications’ plan with timelines, measurable outputs and impacts and target audiences. 

Communications

  • Define the communications’ channels behind each of the key marketing programmes.
  • Utilise the communications’ channels of PR, press, social, e-mail, sales team, search, advertising and influencers to increase knowledge and uptake of the key marketing programmes.
  • Define an annual communications’ plan with timelines, measurable outputs and impacts and target audiences.
  • Monitor input and results and report monthly to the Head of Communications on impact.
  • Define a list of influencers and draw up a communications’ plan to gain third party endorsement of key marketing programmes
  • Manage and update the CRM database of communication contacts and key influencers. 

Content 

  • Work with the Head of Communications to produce thought leadership content in support of key marketing programmes.
  • Liaise with third party contributors to provide white papers, thought leadership pieces and marketing content. Proof and ratify the content.
  • Manage content partnerships on behalf of partner landlords and transport owners. 

Commercial Impact 

  • Define the key stakeholders in the JCDecaux and monitor profile and reputation.
  • Deliver increased uptake of key marketing programmes

Capabilities

  • An individual that understands the digital marketplace and the communication tools available.
  • Ability to utilise the full range of communication tools and the monitoring of outputs and impacts.
  • Knowledge of CRM tools and funnel management.
  • An organised individual that can strategically plan a communications’ calendar that can drive commercial success.
  • A strong stakeholder engager that can achieve buy-in across numerous teams to deliver the communications’ plan.
  • A project enabler with an attention to detail to manage multiple projects that deliver a co-ordinated impact.
  • Strong written and verbal communication skills.
  • A team player that works well with people of all backgrounds and skill levels.

Experience and Qualifications 

  • Degree in media, journalism, marketing, business or social science or relevant experience.
  • Experience in communication activation and monitoring within a media or marketing organisation.

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