CRM / Integrated Campaign Planner

1 day left

Location
London (Greater)
Salary
Up to £55k DOE plus benefits
Posted
20 Sep 2021
Closes
20 Oct 2021
Ref
AP953d
Discipline
Marketing
Sector
B2B, B2C
Business Type
Agency
Seniority
Senior Manager
Contract Type
Permanent
Hours
Full-Time

CRM / Integrated Campaign Planner, London / Work from Home - Up to £55K DOE plus benefits

This award-winning CRM and data marketing agency think multichannel first and need a super-smart CRM / Integrated Campaign Planner to join an experienced and expanding Customer Experience team. They have the creative, technical, analytical and project management firepower to concept, build and deploy any brand’s omni-channel digital solution – big or small.

They’re tool agnostic. They’re a fast-growing technology-led marketing business – encompassing production, content automation, digital advertising and strategic creative.  With close to 100 UK and international clients across the group, every week they’re chatting with someone about a new opportunity. Entrepreneurialism and client service are at the very core of what the Group does.

You’ll be an experienced CRM / Integrated Campaign Planner with a speciality in owned channels such as email, web, app and social. You’ll know the language of digital marketing inside out and know how to deliver across the whole planning cycle from discovery and insight to journey mapping, campaign design, measurement and optimisation.

This CRM / Integrated Campaign Planner will be both a thinker and a doer, ready to help clients with the bigger vision of how their campaigns, communications and journeys achieve excellence for the customer as well as being able to work closely with internal and client teams on the detail of high quality, targeted campaigns and deliver business impact.

This CRM / Integrated Campaign Planner will preferably have knowledge of consumer clients, particularly in retail, and understand the pressures brands are under to achieve excellence post-Covid.

This CRM / Integrated Campaign Planner will be a valuable member of the team across various accounts, working closely with other strategists, data specialists, account leads and account managers to wow the client, provide inspiration and get stuff done.

This CRM / Integrated Campaign Planner knowledge, skills and experience:

• Know how to interrogate what the business is trying to achieve and what is right for the customer, to create solid programme, journey and campaign briefs

• Work alongside data analysts to understand the customer, their needs, motivations and behaviour. Knowledge of research tools and techniques such as social listening is a bonus.

• Understand customer journeys, how to use data to build them from scratch, interpret what they need to achieve, assess how they are performing and how to optimise them

• Understand roles of channels – email, app push, chat, social match, DM, telephone, retargeting – right message, right place, right channel

• Understand and optimise loyalty/crm/lead generation programmes, including working extensively on testing and optimistion plans

• Know when they are needed, how to sell them in, guide the implementation, manage, measure and optimise them, including working extensively on building reports and hosting reporting meetings alongside the account team

• Know and understand the platforms/infrastructure and ecosystems that deliver these programmes (they have great experts to bring your visions to life)

• Have the ability to extract the insight from analysis and highlight business implications and opportunities

• Create award-winning work to raise the profile of your clients and the agency

• Produce case studies of all newsworthy data work across your clients

At this agency it’s as much about what happens outside the office as what happens in it. Their culture is at the heart of their business. From adhoc gatherings at the pub to big get-togethers – their designated team keep them entertained!

Please quote AP953d when applying for this CRM / Integrated Campaign Planner role.

Please also visit www.air-recruitment.com

Apply for CRM / Integrated Campaign Planner

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb


Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 1Mb


4000 characters left

Marketing Communications

Haymarket Media Group, publisher of Campaign, takes your privacy seriously.

Learn more about how we use your information when job seeking.

We would like to keep you updated by email with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing purposes, but if you do not wish to receive these messages, please .

I would like to be kept updated with information and opportunities from Campaign via the following channel:

We will use your information to ensure you receive messages that are relevant to you. 

Should you cease to require these services in future, you can stop receiving these messages from us via the unsubscribe link on any email received or by contacting us directly. Please see our Full Privacy Notice.

 


By applying for a job listed on Campaign Jobs you agree to our Terms and Conditions. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs