Mid-weight Strategist- B2B, brand propositioning and messaging
This is a B2B marketing agency who have won a lots of awards and have an energetic and ambitious team of professional delivering great diverse campaigns across branding, proposition development, campaign and content planning to all things digital and experiential
They are independent, creative agency, going out of their way to do something special for their clients, making a real difference to their business.
This agency is on a a mission to raise standards in B2B, creatively and strategically. They are taking on a diversity of briefs across branding, proposition development, campaign and content planning to all things digital and experiential, always keen to bring that extra something to what they do.
For this Strategist role experience in B2B is a must – particularly in the technology and telecommunications sectors. Ideally, you’ll have a minimum two years’ experience under your belt in strategy roles, whether agency or client-side, with some great B2B case studies to share.
If you have a particular passion for developing compelling and differentiated propositions with clients, we’d love to hear from you.
To be successful in this role as a Strategist you will have to have experience in positioning and messaging. You’ll be well versed in getting under the skin of a business, their market and customer needs – to uncover what makes them special. We need someone who can then use these insights to develop positioning and messaging that will meaningfully differentiate what clients have to offer – providing an anchor point for all their communications moving forward.
You will be happy to take briefs and run with them, able to create great strategy work that underpins the outputs of the creative team - and identify new potential opportunities on the way.
ideally you’ll be adept at translating your strategy and positioning work into effective campaign programmes that mobilise people internally while helping our clients to build their brands and drive demand for their services.
You’ll spend most of your time working on:
- Developing compelling value propositions, messaging and stories that position a client’s offering in distinctive and compelling ways
- Formulating high-performing campaigns and go-to-market strategies
- Working closely with our creative and content teams to bring to life those strategies in great concepts and campaign assets
- Measuring, optimising and reporting on campaign effectiveness
In return for your skills and experience as a Strategist our client is offering a competitive salary in range of £40000-£50000 per annum depending on experience plus added benefits
If you think you're the Strategist we are seeking then please do not hesitate to get in touch with me, Ana Scarth, by clicking on the apply button below and attaching your latest CV.