Stopgap

Marketing Manager

Recruiter
Stopgap
Location
London
Salary
Up to £40000 per annum
Posted
29 Sep 2021
Closes
29 Oct 2021
Ref
JNS-095869
Contact
Jane Stephens
Discipline
Marketing
Sector
B2B, B2C, Health
Business Type
Brand / In-house
Seniority
Senior Executive
Contract Type
Freelance / Contract
Hours
Full-Time



Marketing Manager - £40,000 - London



THE COMPANY

Our client is one of the world's most respected hospitals and is a world class leader in the treatment of cancer. Based in Central London, it is also the world's first hospital dedicated to diagnosis, treatment, research and education.



THE ROLE

In the role of Marketing Manager, you will be responsible for the planning and delivery of integrated campaigns to drive continued engagement and patient referrals both in the UK and overseas.

This is a fully integrated role encompassing everything from content development and multichannel digital campaigns to brand and comms. You will need to comfortable working across both and offline channels as well as being a confident writer - able to repurpose and craft compelling messages from scientific and technical drafts.

This is a very commercially driven role - you will need to be able to develop campaigns that deliver against patient referral targets and will need to be comfortable with your ability and knowledge in how to do this.

Brand will also form part of the ongoing role - ensuring that the brand identity is protected but also that any brand led campaigns support the wider brand strategy for the whole trust.

Another important aspect of the role will be your ability to form strong working relationships with internal stakeholders from fundraising to the consultants themselves. You will also work with internal designers, a specialist digital team as well as counterparts in the wider marketing team.





YOU

To be considered for the role of Marketing Manager, you will need:

- to be available with a notice period of 1 month or less
- to have experience of private healthcare marketing
- solid marketing experience in line with the responsibilities outlined above
- budget management, including both spend and income
- experience of managing, delivering and analysing online and offline marketing campaigns or projects across a range of channels
- experience in coordinating events; mixture of digital and face-to-face desirable
- experience of cross-matrix working with a range of internal and external stakeholders of all levels
- practiced in setting KPIs and measuring channel effectiveness
- experience at delivering against KPIs and adapting approach based on results
· demonstrated success in delivering campaigns/projects through both agencies and cross functional teams
- good knowledge of the full marketing mix as a practical and academic discipline, particularly digital marketing
- experience of delivering innovation and positive change in existing activity
- excellent oral and written communication skills
- good copywriting skills
- good presentation skills
- up to date with the latest marketing trends
- experience of marketing to international markets beneficial

YOU MUST ALSO HAVE VALID WORKING RIGHTS FOR THE UK.



Marketing Manager - £40,000 - London

If this role isn't what you are looking for, don't worry. At Stopgap we cover a wider range of freelance and permanent positions with dedicated sector specialists. It is worth checking our website for all our latest jobs and registering to receive job alerts so you are the first to know about a new opportunity.

Marketing, Digital and Creative Recruitment - The Stopgap Way.

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