Haymarket Media Group

Subscriptions Marketing & Retention Executive, Haymarket Automotive

3 days left

Location
Twickenham, London (Greater)
Salary
£ 27000
Posted
29 Sep 2021
Closes
29 Oct 2021
Ref
11275
Discipline
Media
Sector
Automotive
Business Type
Media Owner
Contract Type
Permanent
Hours
Full-Time

Haymarket is a successful international specialist media company.  We have over 60 market-leading brands in the consumer and B2B markets across the UK, US, Asia, India and Germany, connecting people and communities across digital, print, festivals, awards, conferences, and exhibitions. 

As a global business operating in diverse markets, we are inherently multicultural and we are committed to attracting, developing and retaining talent who reflect the communities we serve.   We equally recognise our broader responsibility to society as a whole and use our power and influence to drive diversity, equity and inclusion within our markets. 

Haymarket Automotive is a division of Haymarket Media Group and comprises What Car?, Autocar, & Classic & Sports Car. The purpose of these three iconic & class-leading brands is to inform and entertain car buyers, sellers and owners. 

The role

A rare opportunity has arisen within the Haymarket Automotive division for an exceptional Subscriptions Marketing & Retention Executive to make a mark on the future of the Automotive brands.

You’ll be an experienced marketing executive with a strong background in magazine subscription acquisition and retention marketing, who can also turn their attention to broader marketing activities, particularly around e-commerce. 

You’ll work as part of a team responsible for creating marketing strategies and plans that will enable us to grow magazine subscriptions and revenue across all marketing channels and meet key success metrics for the Automotive division. This role will give the opportunity to be exposed to the full marketing funnel from acquisition to retention, and everything in between. 

You'll need to be someone who is very hands on - helping plan, manage, and optimise B2C marketing activity across all channels - ensuring we  send out the right message, delivered to the right audience, at the right time.

Role specifics:

  • You will work with the Marketing Director, and the wider teams in creating clearly defined growth strategies that drive subscriptions aquisition & retention, taking responsibility for the planning, implementation and results.
  • Using all marketing channels to acquire new customers and audiences, you will be responsible for managing and optimising paid, earned, and owned activities to drive subscription acquisition.
  • You will be responsible for devising and delivering retention marketing strategies that will enable us to deepen audience engagement and encourage loyalty. You will also develop a clear strategy for retaining and cross selling products to customers. 

You are someone who can demonstrate...

Experience & ability to deliver successful subscriptions marketing campaigns

A good head for numbers, able to look at data, spot trends and challenges and work out how to overcome them

Ability to work with a wide range of people using your own initiative including senior stakeholders

Prove you are self motivated, effective at multitasking, and capable of  prioritising and meeting deadlines

Hands-on experience with Salesforce Marketing Cloud (or other similar CRM) 

Good understanding of marketing data, including the ability to read and decipher data to gain actionable insights

Excellent communication skills - written and verbal

Enthusiasm for our brands 

 

Why work with us?

People are our greatest asset here at Haymarket Media Group. Haymarket is a media, information and data business, we use our expertise in media and information to inspire, inform and empower our clients, audiences and communities. We are a socially and environmentally responsible business. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.

We’re hard-wired to produce remarkable content for our audiences, with over 16,000 companies around the globe turning to us to help their businesses grow. Join us and you will work on market-leading brands to help create powerful and lasting relationships that deliver real results, all while developing your own career. 

Our conveniently located Twickenham HQ is home to around 600 employees with a vast array of careers from journalism, video, marketing, sales and events to technology, digital development and product management.

As well as being the home of English rugby, Twickenham has the benefit of being less than 30 minutes from central London but also enjoying its riverside location, proximity to Richmond Park and a buzzing social scene.

With flexible hours, great brands, and a modern open plan environment, we attract great people. There’s time for you to get involved in our extra-curricular activities too; from volunteering with our charity partners, going for a lunch-time riverside run, cycling around Richmond Park or after work fun!

Our team culture is friendly, vibrant and sociable. We nurture, support and reward our talent. We offer a market-leading benefits programme, tailored to individual needs and preferences. The range of benefits are vast and include a generous pension plan, life assurance, up to 30 days holiday and a fabulous income protection policy. Oh, and our annual employee party is pretty special too!

Our benefits include: 

  • Competitive salary
  • Comprehensive training and career development programme
  • 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
  • Flexible working schedule (core hours from 11-3)
  • Generous contributory pension scheme
  • Access to Perkbox benefits and rewards
  • Health Cash Plan
  • Family friendly policies
  • Cycle to Work scheme
  • Employee Assistance Programme
  • Season ticket loan
  • Regular individual and team rewards and incentives for outstanding performance 

We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. We feel that nothing beats face-time with our colleagues and we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice. 

We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.  

If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.

Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.