Product Marketing Manager

Major Players
London Arena
£85k - 90k per year
13 Oct 2021
10 Nov 2021
Daniel Woplin
Business Type
Brand / In-house
Contract Type

Product Marketer (REMOTE WORKING)

As a Product Marketer you will be experienced with hi-tech international B2B and B2C marketing, and will have experience of blockchain, or time spent in supporting disruptive or emerging technology.

As part of the global marketing team, you will work closely with Product Management to understand our offerings, identify unique messages and produce documentation that helps internal and external stakeholders understand our products.

Getting the message out will require strong collaboration with the communications team and field marketing to drive tailored content across multiple channels. Success in this role will require the ability to work seamlessly with stakeholders across remote based Product Management, Product Engineering, Business Development, Research, Technical Services, Communications and Creative teams.

Duties Strategic


● Collaborate with Executives and key stakeholders to develop product

positioning and messaging that articulates the unique values and vision of

the founders.

● Go-to-market: work closely with Technical Product Managers, Marketing and

Business Analysts to help define the story

● Be a brand advocate: who can drive market engagement of a range of

evolving offerings including blockchain protocols and related service solutions

such as education, research, development, design and more.

● Build a portfolio of assets including concept documentation, user stories and

case studies.

Role Definitions

● Deliver and maintain product feature positioning and benefit messaging that

is robust enough to be globally consistent after localisation

● Drive go-to-market tactical programmes working closely with Product

Management, Marketing, Communications, Engineering teams and in-region

marketing teams

● Plan and execute global launches for new products and new releases in

conjunction with in house Agency

● Work with the Design team to create business development and marketing

tools such as sales presentations, conversation guides, videos, infographics,

best practice guides, how-to tips/tricks, solution sheets, internal competitive

positioning guides etc.

● Be the product marketing expert for core technologies, supporting

related marketing activity such as PR, social, customer communications,

events, etc.

● Understand the competitive landscape, including regulatory, legal and use

insights to influence decision making across teams

● Collaborate with regional marketing managers and support them in

delivering awareness and demand campaigns, including attendance at

events, conferences and exhibitions. Serve as a spokesperson for the brand as


● Identify and create business development tools and collateral that support our

subject matter experts, from presentations and case studies, to competitor

Talking points, and more.

Key Competencies

● Ability to build relationships internally; across remote teams.

● Excellent writing skills and able to distill complex information into concise


● Able to articulate ideas clearly and eloquently

● Positive, energetic attitude and initiative, with strong work ethic.

● Strong interpersonal and project management skills.

● Ability to work with highly technical information and translate into accessible

customer / market benefits.

● Excellent content writing and campaign management skills.

● Adept at presenting; able to engage audiences and take them on a discovery


● Ability to see beyond the present and understands the brand vision for the future.

● Results oriented; metrics focussed.

Education / Experience


Role Definitions

● Bachelor’s degree.

● Product Marketing experience and a deep understanding of International

markets is a must.

● Experience marketing hi-tech / emerging / disruptive technology solutions in

B2B and B2C environments. Start up experience a plus.

● Experience in a rapidly growing organisation.

● Experience of taking technology from early adopter stage to mainstream.

● Process oriented - experience in identifying and establishing collaborative

work processes.

● Excellent communications skills – written & verbal with experience in

engaging with customers and stakeholders at all levels.

● Open Source marketing experience preferred.

● Ability to travel internationally.

Similar jobs

Similar jobs