PPC / Paid Social Manager

Recruiter
FK3
Location
Shoreditch, London (Greater)
Salary
£42,000 - £48,000 per year
Posted
19 Oct 2021
Closes
15 Nov 2021
Discipline
Media
Sector
B2C, Technology
Business Type
Agency
Seniority
Senior Manager
Contract Type
Permanent
Hours
Full-Time

FK3 is a growing boutique technology marketing agency. We work across marketing strategy, digital, social media, above-the-line media planning/buying and creative, channel marketing and events for a range of clients including sector-leading Silicon Valley tech clients.

We are looking for a high-calibre agency Paid Social Media Manager based in London (Old Street/Shoreditch) to work in a small team alongside our Account Director and MD.

Job description: 

We are looking for a confident, self-starting PPC/Paid Social Media Manager with client-facing agency experience to work alongside our account team to plan and execute pan-European paid campaigns on social media, Google (and potentially Amazon).

The role will be focused on creating paid strategies, then executing and optimising them for 4 technology clients – mostly on social media and Google, and potentially also Amazon.

The role is also a client-facing one, and the right candidate will be experienced presenting plans, ideas and results.

PPC / Paid social media 

  • Lead in executing paid social across 4 technology clients in the computing, mobile, photo/video sectors across European markets.
  • Work closely with client’s digital and international marketing teams to own the PPC/Paid Social strategies for 7-figure brands – you will take full ownership of the brands’ PPC approach & performance
  • Working with clients’ digital & marketing teams to plan paid Social/Google/Amazon strategies and campaign schedules
  • Work on campaign plans, execution and optimisation for pan-European markets.
  • Identify right audiences for the different brands and their products, often varying by country.
  • Keep a close eye on the campaigns for regular optimisation to consistently improve results.
  • Regular reporting of performance in Excel and presented in PowerPoint alongside rationale, insights and recommendations.
  • Detailed budget management for media spend across various channels, markets and brands.
  • Maintaining a database of previous campaign results and using those to update benchmarks.
  • Reporting – Prepare regular reports in Excel & PowerPoint summarizing the performance of PPC activity across EMEA with insights & recommendations on how to increase effectiveness.


Account Management

  • Leading weekly external client status calls as well as weekly internal project meetings.
  • Budget tracking and management across multiple campaigns, brands and regions.
  • Maintaining and expanding relationships with existing clients.
  • Scheduling and managing required internal & external resources (e.g. studio, translation, etc.)
  • Raising estimates (including working with external suppliers for production quotes) and timelines, ensuring delivery is on time and budget.
  • Co-ordinating with client-side teams for quarterly dashboard reports.
  • Working representatives from various marketing platforms for efficiencies, best practice and insights.


Requirements: 

  • Relationship Skills – an exceptional track record delighting clients and developing client relationships.
  • Communication Skills – a confident communicator/presenter able to articulate new or complex digital marketing strategies
  • Social Media Knowledge – experience managing channels including Instagram, Facebook, Twitter and LinkedIn for commercial organisations, ideally in Technology.
  • Experience running successful Google PPC campaigns also required, and Amazon Advertising an advantage.
  • Hands-on knowledge of best-in-class social, paid and wider digital amplification tactics, using native ads manager.
  • Project Planning – Expertise in project planning and delivery, particularly in Social.
  • Organizational Skills – An especially organized account person, able to guide the client and ensure there is no discrepancy between client and agency expectations.
  • Analysis – metric-oriented, experienced in utilizing data and metrics to improve social marketing activities. Gather insights from monitoring and analytics.
  • Experience briefing and managing content creation with a studio, and advanced knowledge of latest apps, new social technologies, video production, editing and evidence of creative ideas to drive engagement and awareness often on tight budgets.
  • Experience of analytics tools and social listening software such as Google/Adobe Analytics is advantageous.
  • An understanding of the wider digital picture – across social, search, e-tail and beyond


Profile:

  • University / Bachelor degree in media, business, communications or equivalent combination of education, training and expertise.
  • 3+ years’ experience in client account management within the communications, media, marketing or social media industries. Experience working in a creative or digital agency
  • 3+ years’ experience in a proven PPC environment (B2C preferred) running Paid Social campaigns and either Google or Amazon PPC
  • Social-media native and passion for the latest methods and trends within social media.
  • Pro-active, flexible, team player. You connect effectively with others and build relationships based on trust. You can collaborate effectively across different functions/teams to deliver integrated analysis and recommendations.
  • Organized and structured teammate - able to manage multiple projects simultaneously.
  • Results orientated - you consistently deliver on projects to quality and time.
  • Data and consumer minded. You are fundamentally consumer orientated and are able to analyse, blend and interpret data from multiple sources.
  • Technical skills – Microsoft Office (incl. strong Excel and PowerPoint); Mac/Apple.
  • Passion for technology and creative arts – design, photography, video/film
  • Fluent (ideally native) in English, including excellent presentation, written and creative content production skills.


Location: The role is based Old Street/Shoreditch, London, with hybrid working opportunity.

Salary: £42-48K per year depending on experience

 

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