Senior Marketing Strategy Manager

Deeside, Flintshire (Sir y Fflint)
Competitive salary + benefits
19 Oct 2021
19 Nov 2021
Business Type
Brand / In-house
Contract Type
Freelance / Contract

Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. We have a fantastic opportunity for a Senior Marketing Strategy Manager to cover Maternity in our Marketing team within our Head Office in Deeside, near Chester.


Purpose of the role:

To drive the business forwards through trade/brand initiatives that add value to both the customer and Iceland. You will lead development of key projects within the marketing department that sit outside of the regular trade marketing/planning cycles whilst assessing the feasibility of how they sit within the broader group marketing plan.


 Day to day activities:

  • Create business and marketing plans to present potential projects, and liaise with wider business to get relevant buy in and information to allow for full planning process
  • Work with commercial finance/online data team to forecast incrementality of potential projects and ROI
  • Finalise projects within the broader marketing plan, including budget allocation, funding and income in collaboration with marketing planning and communications teams
  • Effectively hand off projects to marketing team(s) at the point of sign-off for production and delivery
  • Look at market trends and insight to identify potential project/campaigns/opportunity to drive incremental sales across core/FWH/Online/Home Delivery
  • Management of the Bonus Card app proposition, creating a clear roadmap for development working with IT and dev teams to ensure a customer focused proposition with key functionality incorporated.
  • Ongoing management of the Bonus Card app development (using 3rd parties where required) and marketing strategy to ensure its continued success
  • Ownership of the marketing strategy to drive growth and new customers to the Uber Eats channel
  • Manage our shopper media agency to grow incremental revenue
  • Approval of all supplier activity in house and management of communication across channels
  • Share regular updates with the senior team on performance of campaigns and delivery of revenue numbers


Skills required:

  • Good working knowledge of the retail/food industry
  • Understanding of marketing comms channels and their roles
  • Proven experience in creating and implementing Marketing strategies and plans
  • Understanding of shopper media
  • Ability to influence and inspire those around you
  • Experience in creating business plans including forecasted financial and customer insight
  • Agile and responsive to trading requirements while looking at long term opportunities
  • Motivated, driven and determined, ability working independently while forming part of a much larger team


Make a difference to your career at Iceland, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care. Our standard benefits package includes:

  • 25 days holiday, plus 8 days bank holiday
  • 10% store discount, 30% club individual restaurant discount
  • Free parking onsite
  • Double discount weeks
  • Highly subsidised restaurant onsite with our own Michelin Star Chef!
  • Subsidised Costa onsite
  • Discounted gym membership
  • Charity fundraising events
  • Educational sponsorship
  • Enhanced maternity/paternity leave
  • Long service awards
  • Reward & recognition
  • Online discounts at over 150 retailers and cashback on shopping, holidays, insurance and more!

 Be Proud. Be brave. Be everything that makes us different. Be Iceland.