Senior Legacy Marketing Manager

London, EC1
£42,688 pa (inc. £4,689 London Weighting allowance) + exc. benefits including 30 days holiday
26 Nov 2021
09 Dec 2021
Business Type
Brand / In-house
Senior Executive
Contract Type

Do you have extensive legacy marketing and in-memory fundraising experience, including proposition and messaging development, supporter acquisition and supporter stewardship, plus a real desire to continuously learn and develop in this field? Then join Shelter as a Senior Legacy Marketing Manager and you could soon be playing a vital role at the heart of our income generation team’s Legacy & In-Memory programme.

About you

An ambitious fundraiser with strong marketing expertise, you will have a track record of working on successful legacy and in-memory fundraising activities and are looking for the next step in your career.

To succeed in this role, you will have:

  • A determination to make a difference and demonstrable experience of delivering multiple marketing campaigns concurrently through to completion, on time and in budget.
  • Excellent communication and collaboration skills, with the ability to build relationships and share information with a wide variety of stakeholders, both internal and external.
  • Up to date understanding of the use of digital media and channels for communications and how to successfully engage fundraising activity through these streams.
  • A professional marketing qualification, or equivalent experience.

About the role and team
Our Legacy team are a key part of our Income Generation Directorate. The programme generated £9m in FY20, representing circa 25% of our voluntary income. Legacy gifts are a crucial source of unrestricted income and we are aiming for significant growth over the coming years. As our successful programme continues to develop, this is a truly exciting time to join our team.

As a senior member of our Legacy team, you’ll work closely with the Head of Legacies to develop the legacy and in-memory strategy and manage its effective implementation. You will also provide inspiring and supportive line management to a Senior Legacy and In-Memory Executive, enabling them to play a key role in team marketing campaigns, and deliver exceptional stewardship and supporter experiences.

You will also develop a team-wide approach to ensure consistency and continuity of supporter communications with the Legacy Administration Manager and will plan and manage expenditure budgets for the team’s fundraising programme. It will also be your responsibility to ensure growth targets are met in relation to legacy income and supporters, to meet the strategic goals of the team and wider directorate.

About Shelter
A home is a fundamental human need, as essential as education or healthcare. Yet millions of people across Britain struggle on a daily basis with homelessness, bad housing conditions, soaring rents, discrimination and the threat of eviction. So, we are striving for change, with individuals, in communities, across society, and leading the way to a safe home. We need ambitious, best-in-class individuals who are passionate about our cause to join us at this exciting time. This is your chance to play a part in the fundamental change we are striving to achieve.

We believe that to win that fight, we must be representative of the people we are here to help and those who support our movement for change. In all our people decisions, we take pride in being inclusive, fair, equitable and transparent.

We have committed to combat racism both within and outside Shelter and welcome you on our journey to becoming a truly anti-racist organisation.

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme. We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

Apply to be part of our team and be the change you want to see in society.

Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.

We will be sharing the interview questions with candidates shortlisted for an interview 3 days before the interview.

Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.

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