Director of Mass Fundraising, Engagement and Activation

Dual - London office & home
Attractive salary + benefits
29 Nov 2021
13 Dec 2021
Business Type
Brand / In-house
Contract Type

As our Director of Mass Fundraising, Engagement and Activation, you’ll own the leadership and delivery of mass fundraising income and lead the strategy, planning and execution of our marketing communications and engagement across acquisition and retention.

In this strategic leadership role, you'll develop and deliver insight-led engagement strategies, build high performing teams, and take accountability for superior customer experiences across all brand touchpoints.

Reporting into the Executive Director of Marketing, Fundraising and Engagement, you'll deliver KPIs and financial targets for mass fundraising, legacy marketing, and other income-generating products across fundraising and retail/commercial. Accountable for the development and delivery of brand and health marketing campaigns, you'll also deliver brand and/or health marketing objectives and drive achievement of non-financial KPIs across our mission and money portfolio.

You'll role model our values, provide effective and authentic leadership, and grow colleague engagement. Engaging teams to provide clear direction, motivation, and coaching, you'll enable them to perform at their best and drive the delivery of the Directorate’s strategic plans.

Please note this is a dual location role, with your working time split between your Home and our London Office. This will allow us to unlock our best work for our cause, blending the best of home and office working.

About the team

The Engagement and Activation team comprises of 60+ marketing and fundraising professionals across a variety of specialisms including mass fundraising, legacy marketing, brand and health engagement, retail marketing, social and digital activation, and creative.

About you

With senior leadership experience in a complex organisation, you'll be accustomed to operating and influencing at board level and leading large teams. You'll have deep and demonstrable understanding of customer behaviours and how to influence them and knowledge of fundraising and commercial approaches to driving income.

You'll bring rounded marketing experience across multiple marketing disciplines with significant experience of leading marcomms campaigns, delivering transformation and change, strategic programmes, and complex projects, on time and budget.

With excellent communication, relationship building and influencing skills, including with stakeholders at the highest levels, you'll also have strategic analytical skills and intellectual flexibility, with the ability to embrace, and lead through, ambiguity.

About us

Everything we do comes back to funding lifesaving research for all heart and circulatory conditions including heart failure, stroke, and vascular dementia. Every hour of research we’ve ever funded, every item we’ve ever sold, every campaign we’ve ever run, all the support we’ve ever given. The donations we receive are used to make people’s lives healthier and longer.

We celebrate diversity and make inclusion part of what we do every day. It sits at the heart of our People Experience. Our aim is for all our colleagues and volunteers to bring their true self to work.

Here at the BHF we understand that you might need a little help balancing your work and home life. Many of our people work flexibly in many ways. Please feel free to talk to us about the flexibility you may need; we’re happy to explore what’s possible for you and the role.


To find out more about the benefits available at the BHF please download our benefits document at the bottom of our advert page.

Interview process
1st interviews to be held on 6th and 7th January via Microsoft Teams.

2nd interviews to be held on 13th January, preferably face to face and will include a panel interview and 15 minute presentation.

How to apply 

It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. All you’ll need is an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria. 

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.

Should you need any adjustments to the recruitment process, at either application or interview, please contact us.

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