Head of Marketing & Brand - Scale Up Opportunity, Speciality Food Retail

You're a talented senior marketer with experience of high growth situations, helping businesses scale is already in your skillset, here's a real chance for you to lead and progress to Director/CMO. 

Our client has grown revenues and profits by more than 100% during the pandemic. Leveraging a franchise business model, they now need a superb Head of Marketing & Brand to help scale their business to the next level and grow revenues from £17M to £50M+ in the next 2 to 3 years. 

What’s in it for you: 

• The exciting chance to rapidly grow a unique brand proposition 
• Serious career stretch and the chance to build a high performing team 
• A career progression path to Director or CMO 
• Salary of £70K to £80K, plus bonus, pension, private healthcare etc… 

You will: 

• Own, develop and execute an omnichannel marketing and brand strategy for rapid growth 
• Recruit, lead and develop a high performing marketing team 
• Rapidly develop the brand’s eCommerce proposition and social media profile to drive online growth
• Be the guardian of the brand ensuring adherence to the brand’s values and strategy by the company’s franchisees 
• Develop the assets necessary for excellence in CRM, analytics and customer insight 
• Deliver a content marketing strategy that engages the customer with the brand’s ideals and values 
• Broaden the appeal of the brand to new audiences and customer segments 

You are: 

• A B2C marketing leader with experience of start-up or scale-up situations for brands and/or retailers 
• An omnichannel marketer with excellent digital skills 
• A team builder and coach who inspires innovation 
• A leader with low ego, high EQ and high empathy levels 
• Highly entrepreneurial, able to adapt and thrive in situations of ambiguity 
• Data led with solid analytical and data skills for accurate decision making and business case development 

To learn more or to apply please email Gary@f1recruitment.com