Digital Analyst and Optimisation Lead
At the MS Society, we make sure people living with MS are at the centre of everything we do. And it’s this commitment that unites us across the UK.
Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research and provide award winning support and information.
Our people are our greatest asset and the key to our success. We offer a vibrant, progressive environment where you will make a difference.
We’ve got an opening for an experienced Digital Analyst and Optimisation Lead to join our brilliant Digital and Content Team.
In this role, you’ll lead our reporting across our online platforms, and will be our central point of expertise for web analytics, channel marketing insights, and SEO.
You’ll offer insights and analysis to inform our understanding of what drives engagement and conversions against goals and KPIs. You’ll also oversee our tracking and tagging structure across all our digital platforms and campaigns.
You’ll have a real passion for data, create clear and actionable performance reports for our platforms, digital projects and campaigns – and you’ll be comfortable in communicating these reports to our stakeholders in a user-friendly way.
You’ll have advanced knowledge in Google Analytics, Data Studio and Google Tag Manager, and will be experienced in implementing optimisation strategies using tools such as Google Optimise.
This is a fantastic opportunity to be part of a supportive and vibrant team, who are dedicated to making a difference for people with MS.
More information about the role and how to apply can be found on our website here: https://www.mssociety.org.uk/what-we-do/latest-jobs/search-our-jobs/digital-analyst-and-optimisation-lead-0