Haymarket Media Group

Digital Marketing Manager

Location
Twickenham, London (Greater)
Salary
£38,000 - £45,000 depending on experience
Posted
26 Jan 2022
Closes
26 Feb 2022
Ref
11363
Discipline
Media
Business Type
Media Owner
Contract Type
Permanent
Hours
Full-Time

Haymarket is a successful international specialist media company.  We have over 60 market-leading brands in the consumer and B2B markets across the UK, US, Asia, India and Germany, connecting people and communities across digital, print, festivals, awards, conferences, and exhibitions. 

As a global business operating in diverse markets, we are inherently multicultural and we are committed to attracting, developing and retaining talent who reflect the communities we serve.   We equally recognise our broader responsibility to society as a whole and use our power and influence to drive diversity, equity and inclusion within our markets.

Role Overview:
We are Wonderly,  a content marketing services agency owned by the Haymarket Media Group.  Our job is to help our clients to be wonderful at building direct relationships with their customers on the media channels they own and control.  We already work with big-name clients like Volkswagen Group, the British Army, Kew Gardens, World Athletics and The Football Association. Despite the challenges of the last year, we’re growing and looking for a crucial hire within our team to ensure we continue to deliver ideas and strategies for our clients that push the boundaries of content marketing across digital and social platforms.

Reporting into the Digital Strategy Director, the Digital Marketing Manager will define and deliver the overall marketing strategy of the agency across key digital channels to increase Wonderly’s reach and generate new business leads as well as providing digital marketing support to the wider agency team on existing client workstreams.

Responsibilities:

  • Manage the agency's website and social media channels including blogs, content creation (experience of creating both video and static assets essential) and all agency collateral
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns where required across Wonderly owned and managed client channels
  • Deliver regular reporting to wider business and clients to track progress against agreed KPIs
  • Organise and ensure all agency credentials and case studies are up-to-date
  • Support wider agency teams in creating pitch proposals - including audience insights, creative ideas and competitor analysis
  • Manage / assist with new business credentials presentations, the creation of case studies and general marketing materials to support the business
  • Organise Wonderly hosted & sponsored events
  • Identify relevant industry award events and manage entry submissions
  • Attend industry and networking events and share relevant information with the wider agency teams
  • Evaluate emerging technologies which could be beneficial for Wonderly or our clients and make recommendations where appropriate
  • Provide thought leadership to the wider teams around emerging trends in digital marketing and social media

Requirements:

  • Proven working experience in digital marketing
  • Demonstrable experience in content creation for social media (video production, cinemagraphs, static imagery etc.)
  • Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Solid knowledge of website analytics tools (e.g. Google Analytics)
  • Strong analytical skills and data-driven thinking
  • Excellent written and verbal communication skills
  • Ability to think strategically and analytically, whilst able to be hands on with execution
  • Highly-organised
  • Keen to learn and grow quickly

Why work with us?

People are our greatest asset here at Haymarket Media Group. Haymarket is a media, information and data business, we use our expertise in media and information to inspire, inform and empower our clients, audiences and communities. We are a socially and environmentally responsible business. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.

We’re hard-wired to produce remarkable content for our audiences, with over 16,000 companies around the globe turning to us to help their businesses grow. Join us and you will work on market-leading brands to help create powerful and lasting relationships that deliver real results, all while developing your own career. 

Our conveniently located Twickenham HQ is home to around 600 employees with a vast array of careers from journalism, video, marketing, sales and events to technology, digital development and product management.

As well as being the home of English rugby, Twickenham has the benefit of being less than 30 minutes from central London but also enjoying its riverside location, proximity to Richmond Park and a buzzing social scene.

With flexible hours, great brands, and a modern open plan environment, we attract great people. There’s time for you to get involved in our extra-curricular activities too; from volunteering with our charity partners, going for a lunch-time riverside run, cycling around Richmond Park or after work fun!

Our team culture is friendly, vibrant and sociable. We nurture, support and reward our talent. We offer a market-leading benefits programme, tailored to individual needs and preferences. The range of benefits are vast and include a generous pension plan, life assurance, up to 30 days holiday and a fabulous income protection policy. Oh, and our annual employee party is pretty special too!

Our benefits include: 

  • Competitive salary 
  • Comprehensive training and career development programme 
  • 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days) 
  • Flexible working schedule (core hours from 11-3)
  • Generous contributory pension scheme 
  • Access to Perkbox
  • Health Cash Plan
  • Family friendly policies
  • Cycle to Work scheme
  • Employee Assistance Programme
  • Season ticket loan 
  • Regular individual and team rewards and incentives for outstanding performance 
  •  

We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. We feel that nothing beats face-time with our colleagues and we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice. 

As a global business operating in diverse markets, Haymarket is inherently multicultural.  Globally we are committed to attracting, developing and retaining talent who reflect the communities we serve.   We equally recognise our broader responsibility to society as a whole. We will use our power and influence to drive diversity, equity and inclusion within our markets. 

As such, we are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.  

If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.

Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.