Head of Social Media – Leading Online Travel Brand. Hybrid.

Location
Bournemouth, Dorset
Salary
Top of Market Salary Plus Benefits & Perks
Posted
14 Apr 2022
Closes
14 May 2022
Ref
16176
Discipline
Media
Specialism
Digital
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

Want to leave your mark on an industry and make a difference to people?

You are a talented influencer but feel your skills aren’t getting the recognition they deserve. Or perhaps you are a little bored and a lack of growth or business dynamism is making you restless.

Ready to join a multi-award winning travel business brand that has grown 4000% since shaking up the industry in 2011, and who is gearing up to grow even more in the UK in 2022 before launching internationally?

Role Info:

Head of Social Media – Strategy, implementation and head influencer!
Hybrid Working within easy reach of Bournemouth
Top of Market Salary
Plus Pension, discounted travel, opportunity to visit some fantastic locations
Product / Service: Award-Winning Travel Homeworking Company
Growth: 4000% Since inception. 375% in the last 5 years. Record sales in January 2022 and all without a head of marketing!

Who:

A multi-award-winning fast-growing travel company which has helped 100’s of first time travel homeworkers start their very own travel businesses. We’re expanding rapidly out of Covid and looking to grow the very best team ahead of the next peak period in travel.

Reasons to join us:

+ Home Working Agency of The Year’ 5 years in a row
+ Top 5 of all homeworking companies in the UK (travel)
+ Top 5% franchise in the UK
+ We offer the widest choice of holidays in the UK
+ Fully independent with over £2billion per year of buying power
+ We are expecting the next 2-3 years in travel to be the biggest ever in terms of growth
+ Featured continually in trade press, national press

About You:

You’ll be an exceptional social media marketer who is passionate about your work and equally as passionate about travel.

You need to have proven experience creating results across multiple platforms. But, you also need to be excellent at influencing others to do great marketing. For us, it’s more about helping our homeworkers (franchisees) create campaigns and increase their sales.

You’ll need to be a gifted communicator who knows how to help the right people to say the right thing to in the right way at the right time.

A year from now you will have had a great year if you move the needle on these three metrics:

+ 33% increase in the number of customers originating from social media
+ Nominated for and won awards for our social media strategy
+ Number of franchisees with active and engaged social audiences

The Role:

You’ll be creating strategy and leading a team whose objective is to increase holidays sales through our travel consultants. You will be working alongside the Head of Marketing to achieve this.

You’ll be responsible for both managing our overall social presence which supports all business activities as well as creating a strategy and programme to help our franchisees grow sales.

Think of it a bit like managing the entire Starbucks social media campaign. You’ve got to create an overarching social campaign for the brand and the company, as well as a strategy that works for each individual Starbucks store.

You’ll have access to our marketing, sales and training teams to support your role.

Here is where we see you need experience to kick ass at this role:

+ A proven history of results within social media
+ Be able to get excited about and even teach the very latest trends to the marketing team
+ A great knowledge of the social sector and the different platforms we would need to be present on.
+ Understanding people, behaviours and messaging that creates actions
+ Being able to create strategies which deliver to targets
+ Creating compelling social media campaigns that get talked about
+ Inspiring greatness from a team
+ Being able to plan creative campaigns which link video, graphics, social, print and word of mouth
+ Understanding the latest pay per click and social media marketing techniques so that you know if someone else is good, bad or indifferent.
+ Be able to create a killer strategy for engagement
+ Know how to create funnels which generate high ROI and know how to plug holes in existing funnels or processes.
+ Be able to dive into analytics, find quick wins, improvements and be able to share to stakeholders why actions are being taken and where improvements have been made.
+ Know how to analysis competitor activities
+ Know how to create awesome graphics and media that gets attention
+ Be able to deliver results to budget

The Reward for You:

As one of the UK’s fastest-growing travel and franchise companies, the opportunities for you to grow your role and responsibilities are endless.

You’ll have the opportunity to make a name for yourself within a business that is well known within the travel industry and making waves within the franchise sector, plus you can make a real difference in the lives of our newly minted business owners.

Sounds like a good fit? Apply here for a fast-track path to our Leadership Team.

Application notice… We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect you maybe contacted by email, text or telephone. Your data is processed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.

If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.

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