Head of Marketing - B2B - Beahioral Science Consultancy

Recruiter
Major Players
Location
City of London, London
Salary
£110000 - £130000 per annum
Posted
06 May 2022
Closes
24 May 2022
Ref
149196
Contact
Richa Arora
Discipline
Marketing
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

Head of Marketing - Global Behavioral Science and Intelligence consultancy - Central London - up to £130k

Head of Marketing - The Company

The company is a pioneer in devising novel IP that aids to improvement in organisational performance. Their clients are the top enterprises of the world who want to use their products to help their staff reach their optimum potential. The company's offerings also helps corporations' C-suite, and HR and L&D teams in making strategic decisions. They achieve this using behavioral science and a whole lot of scientific research. Having gone through a lot of growth in the UK, the company is now all set to achieve similar (if not more) growth in the US and are looking to invest heavily in a Head of Marketing who will be their lead Storyteller.

Head of Marketing - The Role

The Head of Marketing will understand the role of right content and communications to enterprise clients and have a passion for B2B marketing. The right candidate will be well-versed in HR or L&D or business economy current affairs and have a passion for all things psychology. The client's target market is

A) CEOs and CHROs of the US and UK's largest companies who are unconvinced that what they are doing is working but don't know what the alternative is

B) The 500k professionals in these companies who come to my client for live/digital programme each year

The company's team of behaviour scientists and researchers have identified both why current workplace approaches don't work and what to do that will, in areas as wide-ranging as leadership, well-being, ethics, diversity & inclusion, respect and productivity. With their evidence-based views on every hot workplace topic, and useful contributions to make on the big issues of the day, this company is shaping the debate in the C-suite and beyond.

As the Marketing leader in this business, you would be expected to

A) develop and execute a marketing strategy that

    Greatly accelerates the number and quality of leads coming into the business using the right content across the right platformsDramatically increase our online presence and the quality of web traffic from the 'court of HR'Deepens the relationship with CHROs and their deputies with an active programme of round-tables, summits and other live experiences

B) build and implement an irresistible look and feel for all touch-points in customer journey.

C) work on brand elevation strategising and delivering the right events, partnerships, webinars, content, comms strategy including thought leadership and corporate reputation. You must be hands-on and have a penchant for words! The marketing aesthetic is not too corporate but more engaging, playful and contemporary.

If you are the right person for this role you will

    have led a team in the pasthave a great eye for detailhave worked within B2B marketing space and led to growthhave worked in the US market. This experience is desirable but not essential.have worked in an IP-space/SaaS before.be ambitious and see how to seize this opportunity to accelerate the company's growth, redefine the market and transform the lives of millions of people across the world.
Please contact: richa@majorplayers.co.uk


Contact: Richa Arora



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