Digital Marketing Manager

Major Players are currently looking for a freelance Digital Marketing Manager who is immediately available to join a B2B company. They are seeking an all-round digital & content marketing professional who marries solid digital capability with content development & creative expertise.

Responsibilities

• Plan and execute all digital marketing activity across email campaigns, website and social media platforms.
• Update and maintain the SRI website via the CMS and optimise our SEO
• Contribute to the development of our new website (to launch Sept 22); liaise with agency and coordinate the approval of content
• Execute the content marketing strategy & manage the content calendar across geographies and practice areas
• Support the Partners on content creation including writing and editing articles and blogs
• Craft downloadable content to track engagement
• Manage all email campaigns via campaign monitor. Coordinate with Partners and practice managers to ensure effective database and list management
• Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Utilising strong analytical ability to evaluate end-to-end client and candidate experience across multiple channels and key touch points
• Potentially line manage one Marketing executive

Role requirements

• Digital first integrated marketer; track record of developing and delivering a wide range of campaigns across digital platforms
• Experience managing SEO/SEM,
• Experience designing and delivering email campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Capability to develop blogs and articles from Partner feedback and insight; advanced writing / editing skills
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Experience of working in a professional services environment a distinct advantage