Digital Marketing Manager

Recruiter
Major Players
Location
City of London, London
Salary
£300 - £400 per day
Posted
27 May 2022
Closes
15 Jun 2022
Ref
151517
Contact
India Rose-Fisher
Discipline
Marketing
Specialism
Digital
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Freelance / Contract
Hours
Full-Time

Major Players are currently looking for a freelance Digital Marketing Manager who is immediately available to join a B2B company. They are seeking an all-round digital & content marketing professional who marries solid digital capability with content development & creative expertise.

Responsibilities

  • Plan and execute all digital marketing activity across email campaigns, website and social media platforms.
  • Update and maintain the SRI website via the CMS and optimise our SEO
  • Contribute to the development of our new website (to launch Sept 22); liaise with agency and coordinate the approval of content
  • Execute the content marketing strategy & manage the content calendar across geographies and practice areas
  • Support the Partners on content creation including writing and editing articles and blogs
  • Craft downloadable content to track engagement
  • Manage all email campaigns via campaign monitor. Coordinate with Partners and practice managers to ensure effective database and list management
  • Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Utilising strong analytical ability to evaluate end-to-end client and candidate experience across multiple channels and key touch points
  • Potentially line manage one Marketing executive

Role requirements

  • Digital first integrated marketer; track record of developing and delivering a wide range of campaigns across digital platforms
  • Experience managing SEO/SEM,
  • Experience designing and delivering email campaigns
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Capability to develop blogs and articles from Partner feedback and insight; advanced writing / editing skills
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Experience of working in a professional services environment a distinct advantage

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