Head of New Business - Sports Marketing Agency

London (Greater)
Significant package DOE
21 Jun 2022
21 Jul 2022
B2C, Sport
Business Type
Contract Type

We’re delighted to be working with a multi-award winning digital and social media agency specialising in sport.

Partnering with a wide range of brands, governing bodies, teams and rights holders they develop and execute strategies to grow and inspire new audiences through sport.

Their partner roster includes; Major football tournaments, Formula One Teams, Formula E teams, major sports governing bodies, Basketball clients, Volleyball clients, Airline sponsors, the list goes on!

They are looking for a Senior Marketing and New Business professional with experience in global agency marketing, reputation building, driving pitches and generating new business.


Role and Responsibilities

  • Reporting to the Managing Director, create, own and deliver the strategy for new business
  • Provide strategic oversight and ownership of the end to end agency pitch processes, continuing to raise standards and consistency
  • Passionate about the building the agency brand, adding value at every stage of the pitch process and celebrating the great work and wins we deliver.
  • Providing thought leadership on client, business and sector challenges and opportunities
  • Increasing external awareness of the agency brand internally and externally through partners, press, media, client community, intermediaries
  • Establishing the fee for pitches with the finance team and Leadership Team
  • Achieve the ambitious growth targets
  • Identifying event opportunities to target prospective clients
  • Works closely with the Operations Lead to proactively manage new business team resource
  • Partners with the Agency Leadership Team to develop potential client relationships built on trust, open dialogue and mutual respect
  • Line management of Senior Business Development Manager and Business Development Coordinator

The successful candidate will need:

  • Extensive experience working in an agency environment or similar
  • The ability to inspire and motivate teams through positivity and an unrivaled depth of knowledge of the potential client’s business
  • To communicates effectively in verbal and written form, professionally and in a transparent manner
  • An entrepreneurial approach, identifies new opportunities and areas of commercial growth for the agency and its clients
  • To champion the agencies capabilities and connects these with our potential clients’ needs
  • To thrive working in a collaborative and fast paced environment
  • An appetite for continuous improvement and learning
  • An extensive track record of pitching for and winning new business
  • Advanced knowledge of social media platforms, methodologies, measurement and technique
  • A keen interest in emerging trends and technologies
  • Potential existing client contact base a plus

Please note new business experience gained in an Advertising Agency is essential for this role