Digital Display Marketing Manager
Digital Display Marketing Manager - Luxury Retailer - London
£50,000 - £59,000
I'm excited to be working with one of the biggest Luxury platforms in the world to recruit for a Digital Display Marketing Manager.
This role will be reporting into the Head of Performance Marketing with the expectation of delivering best in class Display planning across all campaigns. The Digital Display Marketing Manager will demonstrate they are a first-class operator that sets a high standard: showing robust organisation, diligence, productivity, creativity and commercial acumen.
Working as part of a Global team you will be:
- Leading the Display Marketing proposition for Performance Marketing, Brand Campaigns and Co-op Campaigns globally
- Leading Display Marketing on performance focused campaigns and support in strategic development and implementation of Global Brand Display advertising campaigns.
- Manage day to day communication, monitoring and optimisation of media budgets at a global level with regional marketing teams
- Define global KPI frameworks and measurement plans for all Brand and Performance activations based on multiple data sources and historical performance
- Build out the programmatic offering for the brand to include multiple formats like video, VOD, CTV, and rich media banners.
- Supporting and leading the existing retargeting strategy to drive conversion through partners like GDN, Criteo etc.
- Building strong relationships with regional marketing teams to localise channel approach based on day to day market observations
- Building strong relationships with the internal creative team to ensure all media content follows best practices and all creative requirements are consistently met
- Have a strong focus on achieving sales and new customer acquisition targets by maintaining efficiency for the display channel.
The Digital Display Marketing Manager will need:
- 5+ years of experience working in a large/corporate setting, developing and executing digital marketing strategies across multiple platforms, including DV360, working with publisher networks on managed service or through DSP's
- Strong understanding of performance marketing and analytics with a keen aptitude towards Display, video formats and buying programmatically
- Display Marketing experience is a MUST
- Tools - Google Ads, Google Analytics, SA360, Google Ads, Editor & GMC
To apply for this unique opportunity or for further information, please contact: Lisa Ahmed | DD: + 44| 207 845 7286 - email@example.com
Please note all applications will be made in confidence. Feel free to call me directly.
(For further assurance, please check my profile on LinkedIn and connect with me; https://www.linkedin.com/in/lisaahmedmajorplayers/)