Head of Marketing & Comms – UK’s #1 Personal Travel Brand

Location
Bournemouth, Dorset
Salary
£60,000 - £80,000 Plus Pension, Discounted travel, Opportunity to visit some fantastic locations
Posted
04 Jul 2022
Closes
25 Jul 2022
Ref
16476
Discipline
Marketing
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

Want to leave your mark on an industry and make a difference to people?

You are a talented influencer but feel your skills aren’t getting the recognition they deserve. Or perhaps you are a little bored and a lack of growth or business dynamism is making you restless.

Ready to join a multi-award winning travel business brand that has grown 4000% since shaking up the industry in 2011, and who is gearing up to grow even more in the UK in 2022 before launching internationally?

We are the UK’s leading travel homeworking company having won ‘Homeworking Agency of the Year’ five years in a row and our team is growing.

If you have previous marketing and comms experience from within the travel sector we'd love to hear from you.

Role Info:

Head of Marketing & Communications – Digital, Traditional and Ways Yet to be Defined! Based mainly in Bournemouth HQ (minimum 3-4 days per week office based) with some Homeworking £60,000 – £80,000 Plus Pension, Discounted travel, Opportunity to visit some fantastic locations Product / Service: Award-Winning Travel Homeworking Company Growth: 4000% Since inception. 375% in the last 5 years. Record sales in January 2022 and all without a head of marketing!

Who:

A multi-award-winning fast-growing travel franchise company which has helped 100’s of new entrepreneurs start their very own travel businesses. We’re expanding rapidly out of Covid and looking to grow the very best team ahead of the next peak period in travel.

Reasons to join us:

+ Home Working Agency of The Year’ 5 years in a row + Top 5 of all homeworking companies in the UK (travel) + Top 5% franchise in the UK + We offer the widest choice of holidays in the UK + Fully independent with over £2billion per year of buying power + We are expecting the next 2-3 years in travel to be the biggest ever in terms of growth + Featured continually in trade press, national press

About You:

You need to have proven experience creating results from marketing campaigns. But, you also need to be excellent at influencing others to do great marketing. For us, it’s more about helping our homeworkers (franchisees) create marketing campaigns and increase their sales, rather than lots of above the line marketing for our brand.

You’ll need to be a gifted communicator who knows how to find the right people to say the right thing to in the right way at the right time…and then create a team who can implement the strategy.

A travel background is really important to understand the products, the seasons, the trade and the needs of the customers. A direct sales background would help you in this role, but not essential if you’ve got a great record of success.

A year from now you will have had a great year if you move the needle on these three metrics:

+ Increase average booking value + Created a suite of marketing tools for franchisees to make sales + Increased number of booking per travel consultant each month + 25% increase in repeat booking rate

The Role:

You’ll be creating strategy and leading a team of marketing professionals whose objective is to increase sales from our travel consultants. You will be working alongside the head of sales to achieve this.

You’ll be creating marketing tools, collateral, resources, training and relationships specifically designed to create sales through our Travel Consultants (agents) rather than direct (in addition to the company). Influencing others to increase sales and providing tools to do this is a key part of the role.

In addition you’ll be responsible for developing the brand as we expand the business into new markets including retail sales.

We already have a proven and successful model which you’ll be expected to improve upon. ?Digital, social, video and email will be a key part of the tools you’ll be expected to understand, but also a wider marketing mix including more traditional media, PR and communications.

Here is where we see you need experience to kick ass at this role:

+ A great knowledge of the travel industry, products and how to sell travel to agents and consumers. + Understanding people, behaviours and messaging that creates actions + Being able to create strategies which deliver to targets + Creating compelling social media campaigns that get talked about + Inspiring greatness from a team + Being able to plan creative campaigns which link video, graphics, social, print and word of mouth + Understanding the latest pay per click and social media marketing techniques so that you know if someone else is good, bad or indifferent. + Be able to create a killer website strategy for engagement, SEO and lead generation. + Know how to create funnels which generate high ROI and know how to plug holes in existing funnels or processes. + Be able to dive into analytics, find quick wins, improvements and be able to share to stakeholders why actions are being taken and where improvements have been made.

The Reward for You:

As one of the UK’s fastest-growing travel and franchise companies, the opportunities for you to grow your role and responsibilities are endless.

You’ll have the opportunity to make a name for yourself within a business that is well known within the travel industry and making waves within the franchise sector, plus you can make a real difference in the lives of our newly minted business owners.

Sounds like a good fit? Apply here for a fast-track path to our team.

Application notice… We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect you may be contacted by email, text or telephone. Your data is processed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.

If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.